Tag Archives: Breakout

How the Golden State Valkyries became the WNBA’s breakout expansion team

July 19, 2025 How the Golden State Valkyries became the WNBA’s breakout expansion team BY Robert Safian The week of the WNBA All-Star Game, Jess Smith, president of the Golden State Valkyries, shares how the team has quickly built a brand identity in its first year in the league—breaking season ticket records, surpassing expectations on and … Continue reading How the Golden State Valkyries became the WNBA’s breakout expansion team

Will 2022 Be Addressable’s Breakout Year?

Will 2022 Be Addressable’s Breakout Year? by Karlene Lukovitz  @KLmarketdaily, November 12, 2021 Where does addressable TV advertising stand now, what challenges remain, and will 2022 really prove to be a tipping point? Executives from agencies, television and ad-tech companies offered their takes during a recent webinar held by Go Addressable, the initiative formed this … Continue reading Will 2022 Be Addressable’s Breakout Year?