Tag Archives: Brand’s

4 Ways To Renew Your Brand’s Experiential Rewards

4 Ways To Renew Your Brand’s Experiential Rewards by Barb Olson , February 25, 2022 The ripple effects of COVID-19 have changed how businesses attract and retain customers—and motivated many companies to change how they reward their loyal customers. Offering transactional rewards attracts customers initially, but then it’s imperative to create emotional connections that bond … Continue reading 4 Ways To Renew Your Brand’s Experiential Rewards →

A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1

Branding Lessons

A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1 by Laurie Sullivan , Staff Writer @lauriesullivan, November 23, 2018 Reputation.com released its Retail Reputation Report sentiment from 4.7 million customer reviews that about 30,000 store locations posted online and on Facebook. Based on these reviews, social media sentiment, business listings accuracy and … Continue reading A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1 →

How Personalization Impacts A Brand’s Black Friday, Cyber Monday

Marketing Segmentation

How Personalization Impacts A Brand’s Black Friday, Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, (November 22, 2018) Like the jingle of bells on Santa’s sleigh, the message of personalizing the experience for consumers who visit a brand’s website or conduct a search on the Google and the Bing engines rings loud and clear. Some … Continue reading How Personalization Impacts A Brand’s Black Friday, Cyber Monday →