Tag Archives: brandedcontent

On Facebook, viral reach for branded-content ads eclipses standard ads

Branded-content ads receive, on average, twice as many earned impressions as paid impressions on Facebook, according to Shareablee. Tim Peterson on December 28, 2017   If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a branded-content post through their Pages … Continue reading On Facebook, viral reach for branded-content ads eclipses standard ads

Pinterest opens self-serve version of Pin Collective branded-content program

Through a deal with Popular Pays, Pinterest is helping all advertisers find talented folks to produce creative for its platform. Tim Peterson on September 19, 2017   Pinterest is helping smaller advertisers develop creative for its platform by launching a self-serve interface allowing them to find creatives to produce branded content for Promoted Pin campaigns. … Continue reading Pinterest opens self-serve version of Pin Collective branded-content program