TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal by Karlene Lukovitz @KLmarketdaily, May 24, 2023 NBCUniversal, including Peacock, is the latest company to qualify for The Trustworthy Accountability Group (TAG) Brand Safety Certified Seal on a global basis. TAG, created by the American Association of Advertising Agencies, Association of National … Continue reading TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
By Laya Neelakandan May 25, 2023 American adults’ top-trusted brand for 2023 might be an unlikely one, but it’s managed to stick around: Band-Aid. Morning Consult’s latest Most Trusted Brands report shows the adhesive bandage company securing the number one spot, followed by UPS, Amazon, Lysol, and Kleenex. Conducted between March and April, the … Continue reading You might be wearing America’s most trusted brand right now
Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand. Kim Davis on May 23, 2023 With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, … Continue reading It’s time to teach AI about your brand
By Jeff Beer May 14, 2023 “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise you these are identical!” In late January, TikTok user Ariana Vitale posted about products that supposedly look and feel just like Lululemon apparel—at a fraction of the cost. … Continue reading Lululemon’s brilliant dupe strategy should be duplicated by every brand
By Jeff Beer May 03, 2023 When it comes to graphic designs on NASCAR race cars, there is a formula we’re all pretty familiar with: the big numbers and the sponsor names and logos plastered in a varyingly creative collage. But this past weekend at Delaware’s Dover Motor Speedway, there was a new approach. … Continue reading Trackhouse and Pitbull are bringing a very different kind of brand strategy to NASCAR
By Jeff Beer April 18, 2023 To mark that most sacred of stoner days, food delivery app Postmates has created a piece of merch tailormade for its most couch-bound product enthusiasts. Just don’t call it another piece of branded streetwear. The “Takeoutfit” is a hoodie built for lap-dining utility, including a fold-down … Continue reading Postmates makes 4/20 its best brand holiday with a hoodie built for eating takeout
By Aliza Licht April 16, 2023 While the digital age gave those who opted in the means to amplify themselves, the hybrid and often virtual landscape we now work in proves that having a personal brand is no longer a choice; it’s a requirement. To succeed, we must have the means to convey … Continue reading You need to establish a personal brand to succeed in the workplace of tomorrow—here’s how
By Christopher Cason April 08, 2023 Heading into next week’s playoffs, the Milwaukee Bucks have the best record in the NBA. They posted this season’s longest winning streak (16 games), and they’ve gone about their business without the drama that makes for headlines and fuels talking-head debate shows. As the Bucks pursue their … Continue reading How the Milwaukee Bucks built a thriving global brand
Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program by Colin Kirkland , March 31, 2023 Tetris, one of the most iconic video games of all time, is hopping on the Web3 bandwagon. The 40-year-old block-moving puzzle game announced the rollout of a new loyalty program that will earn players in-game points they … Continue reading Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program
GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange by Laurie Sullivan @lauriesullivan, March 16, 2023 All impressions running on GumGum’s ad exchange will now have enhanced brand-safety protection through Verity, the company’s proprietary and accredited contextual intelligence platform. The base layer of protection guarantees that every impression is free from unsafe content … Continue reading GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
