Tag Archives: Bootstrapping

Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

Derek Gleason — January 14, 2019 — January 14, 2019 Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor systems as they move across the Atlantic. Some dissipate into a mild breeze; others devastate coastal areas along the Eastern seaboard. So what … Continue reading Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

Startups and Self-Reliance: The Benefits of Bootstrapping

David Kiger — December 14, 2017 Follow @davidkiger — December 14, 2017 A prospective small business owner may get lost in the array of possible funding options: grants, bank loans, microloans, angel investors, venture capital, and crowdfunding. And then there’s bootstrapping, in which entrepreneurs use their own funds to start a business. Whether it starts … Continue reading Startups and Self-Reliance: The Benefits of Bootstrapping