Martha Mueller Neff — November 18, 2016 — November 18, 2016 Marketers who sweat over a great subject line can be rewarded with stellar email open rates. But the subject line isn’t the only piece to the email puzzle: A great preview text that fits perfectly with a subject line could mean the difference between … Continue reading Boost Your Email Open Rates with Preview Text
David Christopher — November 15, 2016 Follow @davidmchris— November 15, 2016 When it comes to getting traffic from a social network to your website, Pinterest is the best option for many businesses and blogs. It can send a truckload of referral traffic. In fact, it’s one of the highest sources of referring traffic on the … Continue reading How to Get a Huge Traffic Boost From Pinterest
Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns. Jacob Baadsgaard on November 14, 2016 The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and traffic can … Continue reading Boost your conversion rate by 45% today… no, really!
by Sarah Ware, Op-Ed Contributor, November 9, 2016 Social media influencers provide an opportunity for brands to connect with target audiences; social personalities often exude trust and reliability through a shared interest in various markets. Influencer-marketing engagement goes beyond the traditional “likes” and “favorites” and allows brands to turn interest into purchases that can continue … Continue reading 3 Keys To Boost ROI Of Influencer-Marketing Campaigns
by Azure Collier Follow @azurecollierOctober 19, 2016 Is Pinterest part of your holiday marketing plan? It should be. If you’re not using Pinterest to promote your business during the holiday season, you’re missing out on potential sales. According to data released by Pinterest, 55 percent of people on Pinterest use it to find or shop … Continue reading How to Use Pinterest to Boost Holiday Sales
Susan Solovic — November 6, 2016 Follow @SusanSolovic— November 6, 2016 See that thing in front of you that your hands rest on for a good portion of the day? You know what I’m talking about. It’s called a keyboard. Because of the way most of us work today, it’s a good idea to figure … Continue reading The 5 Tips and Tools You Need to Boost Your Productivity
Al Gomez — November 4, 2016 — November 4, 2016 Change is the only thing that’s constant in this world. What we know today, could be deemed obsolete tomorrow. For instance: it’s funny that some of the greatest minds in history once believed the earth was flat – but they did. Today, we’re still continuously … Continue reading Boost Your Google Ranking by Breathing New Life to Old Web Pages
The holidays are a great time to capture new customers, but the competition can be tough. Columnist Jordan Elkind offers three segmentation strategies to help you communicate your holiday message the right way. Jordan Elkind on November 4, 2016 There’s a good reason for New Year’s resolutions — with the holidays comes mass consumption. And … Continue reading 3 techniques to boost holiday CLV with advanced segmentation
by Ben WoodOctober 27, 2016 Remarketing lists for search ads (RLSAs) allow Google AdWords users to customize search network campaigns to target users who have completed a desired action on their website. This targeting can allow advertisers to target a specific audience already familiar with the brand, while leveraging budget to maximize ROAS. In this … Continue reading 5 Remarketing Lists to Boost PPC Ad Performance
by Kevin George Follow @imkevin_monkOctober 26, 2016 As the curtains are all set to fall for the month of October, marketers are all geared up to craft ‘amazingly creative’ emails that will set them at par from the rest this holiday season. No doubt, the email sending frequency will be increasing by leaps and bounds. … Continue reading Black Friday & Cyber Monday Email Examples to Boost Sales
