Tag Archives: Blinded

When marketing to people you think you know, don’t be blinded by your own POV

No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want. Josh Aberant on August 30, 2017 I was lucky enough to experience totality during the recent full solar eclipse. Despite my knowledge, I could understand why someone might think it was … Continue reading When marketing to people you think you know, don’t be blinded by your own POV →

Blinded by data: 5 ways to deal with data overload

Data Driven Techniques

Don’t get overwhelmed by a glut of data. Columnist Joshua Reynolds outlines key steps to help you avoid data fatigue. Joshua Reynolds on June 28, 2016 at 12:13 pm For marketers, the mandate to drive revenue has led to an explosion of analytics solutions. There’s a dashboard for virtually every marketing metric you can think … Continue reading Blinded by data: 5 ways to deal with data overload →

Random Posts on

Blogging Tools