Tag Archives: Blast

Authors Guild And Others Blast Internet Archive’s Lending Library

Authors Guild And Others Blast Internet Archive’s Lending Library by Wendy Davis , Staff Writer @wendyndavis, August 19, 2022 The nonprofit Internet Archive is comparable to the original Napster, and a digital book lending program run by the nonprofit is similar to “the most flagrantly illegal pirate websites.” At least that’s what the Authors Guild, National … Continue reading Authors Guild And Others Blast Internet Archive’s Lending Library

On Email Blast – 4 Tips to Send Better Email Campaigns

Julian Canlas — November 13, 2018 — November 13, 2018 Email blast is bad. There, we said it. Email campaigns should never be unsolicited, but helpful and responsive. They should be careful and resourceful – not lazy and unfocused. Emailing, in general, should never seem aggressive. Unsolicited B2C cold emailing campaigns are now illegal in … Continue reading On Email Blast – 4 Tips to Send Better Email Campaigns

The Last Blast: Retailers Are Moving To Behavioral Emails

The Last Blast: Retailers Are Moving To Behavioral Emails by Ray Schultz , Columnist, June 7, 2018 Email remains the most profitable channel. But batch-and-blast mailing is fading out as behavioral targeting takes over — especially in retail, according to Marketers Are On A Mission, a study by SmarterHQ, Cheetah Digital, Liveclicker, and Mailcharts. Amazon … Continue reading The Last Blast: Retailers Are Moving To Behavioral Emails

Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization

by VerticalResponse December 2, 2015 Follow @VR4SmallBizDecember 2, 2015 We all like to believe we’re special. Or as anthropologist Margaret Mead wryly put it, “Always remember that you are absolutely unique — just like everyone else.” That belief (or state of denial) is why so-called “batch and blast” email is usually less effective than email campaigns … Continue reading Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization