Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens by Laurie Sullivan @lauriesullivan, November 10, 2022 Ericsson-owned Emodo’s strategy to help advertisers reach its audience through an advanced native advertising platform positions the company to expand much further and experience massive growth. The retooling of the brands and ideas focuses on automation … Continue reading Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens
Tag Archives: Beyond
Genie is a step beyond the Salesforce CDP
Genie represents a rethinking of Salesforce’s approach to customer data. Kim Davis on October 26, 2022 Salesforce’s key announcement at this year’s Dreamforce was a new data platform solution, Genie. Genie is the latest stage in Salesforce’s multi-year customer data journey. It launched a CDP, to be known as 360 Audiences in 2020. In early … Continue reading Genie is a step beyond the Salesforce CDP
Going beyond cookie consent: 3 strategies to achieve data compliance
Data compliance doesn’t stop with cookie consent. Learn how to establish a logical and adaptable compliance framework for your brand. Hugo Loriot on October 18, 2022 With new and conflicting global legislation, it seems no one can agree on the appropriate methods for data collection and the extent of data protection. In turn, data compliance … Continue reading Going beyond cookie consent: 3 strategies to achieve data compliance
Beyond burnout: Why are so many people unhappy at work these days?
By Kathleen Davis October 05, 2022 Even before the pandemic ushered in phrases like the Great Resignation and quiet quitting, burnout among the most dedicated employees was an issue. But in the last few years, employees across industries suffered a remarkable decline in morale, and are quitting, retiring, changing jobs or scaling back. Often the … Continue reading Beyond burnout: Why are so many people unhappy at work these days?
Marketing beyond boundaries at Opticon
Optimizely advocates for experimentation, collaboration and orchestration as it rethinks its DXP. Kim Davis on October 5, 2022 Twitter wall at Opticon. “The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego … Continue reading Marketing beyond boundaries at Opticon
Fintech marketing today and beyond: Exploring best practices and strategies
Success in fintech marketing requires not just an understanding of SEC rules and regulations. It demands a strategy focused on customers. Allen Martinez on September 26, 2022 The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a … Continue reading Fintech marketing today and beyond: Exploring best practices and strategies
DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path by Laurie Sullivan @lauriesullivan, August 10, 2022 DISQO has publicly released a product that measures the full incremental impact of cross-platform advertising campaigns on marketing funnels.Dana Cohen, vice president of analytics at Havas Media Group, has worked with DISQO, a customer intelligence platform, for … Continue reading DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
These 7 finance companies have the highest-paid interns on Wall Street and beyond
By Michael Grothaus April 06, 2022 When many people think of internships, they think of temporary positions with low to no pay—a trade-off one makes in order to gain experience and, hopefully, a permanent job in the future. Unfortunately, unpaid internships hurt more than just the intern’s wallet. But if Glassdoor’s latest roundup … Continue reading These 7 finance companies have the highest-paid interns on Wall Street and beyond
The Future of Digital Advertising: 7 Predictions for 2022 & Beyond
The Future of Digital Advertising: 7 Predictions for 2022 & Beyond Mohsin Ali / 31 Mar 2022 Every year, we witness new and startling digital trends that establish the foundations for the future of marketing. And in a year as wild as 2021, we’ve not been disappointed. The digital marketing trends in 2022 are … Continue reading The Future of Digital Advertising: 7 Predictions for 2022 & Beyond
How to take your remote team building beyond Zoom happy hours
By Robert Fenton January 30, 2022 When I tell other business leaders that flamenco is a part of what has enabled our all remote, global team to build strong bonds and balance work and life despite the instability of the last two pandemic years, they laugh. And rightly so—what does the Spanish art form have … Continue reading How to take your remote team building beyond Zoom happy hours