Tag Archives: best

Why the best Christmas ad so far isn’t really about Christmas

By Jeff Beer November 19, 2023 I know that most Americans don’t know what JD Sports is, but the major British sports retailer—think a mix between Foot Locker and Dick’s Sporting Goods—just released a Christmas ad that showcases the creativity that this time of year brings out in brands and creative shops. And that’s why … Continue reading Why the best Christmas ad so far isn’t really about Christmas

The 5 best moves you can make to optimize your benefits during 2024 open enrollment

By Emily Guy Birken November 18, 2023 Employment benefits, from insurance to retirement vehicles, are an important part of most compensation packages, above and beyond a paycheck. In fact, 54.3% of Americans receive health insurance through an employer, and 73% of workers have access to retirement benefits at work. But employers make regular changes to … Continue reading The 5 best moves you can make to optimize your benefits during 2024 open enrollment

Hiring a marketing technology manager: Best of the Bot

See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: hiring a marketing technology manager. MarTechBot on November 14, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this … Continue reading Hiring a marketing technology manager: Best of the Bot

Identity resolution platforms and CDPs: Best of the Bot

See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: the difference between identity resolution platforms and CDPs. MarTechBot on November 6, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading Identity resolution platforms and CDPs: Best of the Bot

4 Best Payment Processing Solutions for Small Businesses (2023)

4 Best Payment Processing Solutions for Small Businesses (2023) Syed Balkhi / Oct 26, 2023   Navigating the digital landscape can be a bit of a headache for small businesses, particularly when handling online payments. Sure, big names like Stripe and PayPal are out there. However, integrating these platforms isn’t always a walk in the … Continue reading 4 Best Payment Processing Solutions for Small Businesses (2023)