Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’ by Laurie Sullivan @lauriesullivan, August 14, 2023 Agencies continue to closely monitor advertisements running through YouTube after a month-old report from Adalytics, an advertising performance optimization platform, suggested that the company misled advertisers for years by allowing its TrueView ads to run outside of its … Continue reading Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’
Dun & Bradstreet’s SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead. Cynthia Ramsaran on August 16, 2023 Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and … Continue reading Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran
By Janko Roettgers July 16, 2023 Next week, Netflix’s longest-running show is slated to return for a new installment—and no, we’re not talking about Grace and Frankie. For ten years now, Netflix has been distributing its quarterly earnings calls as video interviews, with multiple execs bantering with an analyst on camera. Tens of thousands … Continue reading The story behind Netflix’s unusual earnings calls
An inside-out perspective on the development of MarTechBot, and its implication for marketers. Milton Hwang on May 15, 2023 We all have experienced the unprecedented pace of AI-driven change in the last six months. The catalyst for that change was “access.” AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT … Continue reading What’s behind the MarTechBot curtain?
Nick Summers @nisummers Back in the Dreamcast era, I fell in love with a game called Jet Set Radio. It was about a group of rollerbladers who leapt around a colorful, futuristic version of Tokyo spray-painting everything in sight. I consider it a classic and one of the best games Sega has ever published. … Continue reading Sony is shutting down PixelOpus, the studio behind ‘Concrete Genie’
Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors. Gene De Libero on March 13, 2023 The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). But is this just a marketing tactic, or do these products genuinely … Continue reading The truth behind MACH-based DXPs: Benefits, risks and key considerations
Why marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance. Stacey Ackerman on March 8, 2023 I recently had an epiphany about agile marketing. We’re 10 years behind our software counterparts! That may not be surprising, as agile marketing started about 10 years after it did in … Continue reading 3 reasons marketers are 10 years behind with agile — and how to catch up
By Grace Carroll February 05, 2023 Facebook buys Whatsapp for $22 billion. American Airlines mergers with US Air: $11 billion. Softbank invests in WeWork: $17 billion. These landmark deals and mergers form the foundations of the business world as we know it. But the story behind the deals—and all their accompanying tensions, dramas and … Continue reading This new podcast wants to get at the drama behind some of the biggest deals
Brands Resisting TikTok Risk Falling Too Far Behind by Will Ashton , December 16, 2022 TikTok has grown massively since the start of 2020, but many brands still don’t know what to do with the platform. There remain legitimate concerns about performance and attribution. There are also practical challenges surrounding TikTok creative, resourcing and a … Continue reading Brands Resisting TikTok Risk Falling Too Far Behind
By James I. Bowie November 08, 2022 Elon Musk’s newly unveiled plan to allow Twitter users to sport the social media platform’s coveted blue check for a mere $7.99 per month has focused unprecedented attention on the symbol. In some sense, the fate of the company—financially, culturally, and politically significant as it is—hangs on … Continue reading Behind the design of Twitter’s blue check—and how it became a polarizing symbol
