Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, trust-based personalization. Katie Templin on November 3, 2025 Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or … Continue reading Why behavioral segmentation beats personas for real personalization
7 ways to put behavioral marketing to work—starting now This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results. May 6, 2025 Looking to do more with your first-party data? Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve … Continue reading 7 ways to put behavioral marketing to work—starting now by Digital Marketing Depot
Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge. Eric Dates on July 25, 2024 In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding … Continue reading How behavioral economics can be the marketer’s secret weapon
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond. Nancy Harhut on September 28, 2023 You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow … Continue reading How to boost marketing engagement with behavioral science triggers
Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2022 Inbox Insight, a business-to-business (B2B) demand-generation specialist, worked with Bombora to leverage more intent data to support clients into its model. This means overlaying intent data to ensure predictive targeting. The removal of cookies … Continue reading Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes
Understanding customer behavior is vital to enhancing experiences. Corey Patterson on January 21, 2022 “Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “Things could be different … Continue reading How marketers can use behavioral data to improve customer experiences
Balancing Value Between Behavioral Targeting And Behavioral Attribution by Cory Treffiletti , March 10, 2021 Last week Google made a big announcement that essentially eliminated third-party behavioral targeting from its platforms. I read the news and was certain the reverberations were being felt throughout the entire martech ecosystem. What about outside of that ecosystem? … Continue reading Balancing Value Between Behavioral Targeting And Behavioral Attribution
Jonathan Fries August 18, 2020 Data is critically important for organizational success. As IT professionals, you understand the benefits of establishing clear metrics to gain visibility into how your organization is driving value. The right metrics provide insights into what the organization needs to change and where it is winning. But many companies overlook positive … Continue reading How Positive Behavioral Metrics Can Boost Your Team
Benjamin Cavicchi — September 25, 2019 There are two approaches to determine technology in-use behind the firewall at a company: legacy and behavioral technographics. However, these approaches differ dramatically in terms of data sources and data breadth / depth. Data Sources: Legacy The main source of data are company job postings which request familiarity or … Continue reading Technographics: Legacy vs. Behavioral
Behavioral Shifts In Voice Search Demonstrate Need For SEO by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2019 Consumers are shifting their behavior toward using their voice to find answers, albeit slowly. The Voice Assistant SEO Report For Brands — released in July by Voicebot, which produces independent research on voice and artificial intelligence, and … Continue reading Behavioral Shifts In Voice Search Demonstrate Need For SEO
