Tag Archives: Behavior

Future of Business Processes: Trends in Business Setup, Marketing, Consumer Behavior and Customer Relations

Joseph Chukwube August 15, 2021 What does the present tell us about the future? Process optimization plays a vital role in meeting customer needs and ensuring that business development initiatives are well-managed. There has been a marked increase in the number of (new and established) businesses implementing technology as part of their overall business strategy. … Continue reading Future of Business Processes: Trends in Business Setup, Marketing, Consumer Behavior and Customer Relations →

How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends

World Level Crisis

How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends by Jim Yu , April 28, 2021 Although COVID-19 cases have dropped in many states, life isn’t back to normal yet. This has not stopped people from traveling, however. Many are itching to get away, especially as vaccinations become available to more of the population. Now … Continue reading How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends →

Leaders: A Roadmap For Behavior Change

Change Management

Stan Peake February 24, 2021 To say, ‘change is hard’ is to quote the blatantly obvious. To add, ‘but change is necessary’ is to pour salt in the wound of many a leader today. Leaders in organizations across the world find themselves perplexed, and often frustrated, by the fact that change (or evolution, if you … Continue reading Leaders: A Roadmap For Behavior Change →

Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study

Consumer Behavior

Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2020 Consumers have shifted their attitudes and changed their behavior when it comes to advertising and COVID-19 terms, according to findings released from the Advertising Research Foundation (ARF). The ARF’s Third Annual Privacy Study surveyed … Continue reading Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study →

How using neuroscience can help capture customer sentiment and predict future behavior

Scientific Methodologies

As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain. Jade Bunke on June 15, 2020 Do you want to predict the future? The ability to foretell how customers might respond to a new product or service can translate into millions. But it’s … Continue reading How using neuroscience can help capture customer sentiment and predict future behavior →

Language Influences Search Behavior Among Hispanic, Asian Consumers

Search Strategies

Language Influences Search Behavior Among Hispanic, Asian Consumers by Laurie Sullivan @lauriesullivan, June 10, 2020 Search behavior is driven by language for many Hispanic consumers. Lack of fluency or not speaking English is the top reason why U.S. Hispanic households ask a relative to search online for a product or a service, and not feeling … Continue reading Language Influences Search Behavior Among Hispanic, Asian Consumers →

4 cognitive biases and psychological drivers for influencing behavior

Corporate Productivity

Using psychology as part of your marketing strategy can help you increase conversions and reduce buying cycles. Jade Bunke on May 14, 2020 As a marketer, you’re faced with a particularly daunting challenge in a pandemic. Despite longer buying cycles and decreasing demand, you’re still tasked with driving growth—and you must do it now. In … Continue reading 4 cognitive biases and psychological drivers for influencing behavior →

Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households

Data Management

Data Roadmap For States’ Reopening Tracks Consumer Spend, Analyzes Behavior From 40M Households by Laurie Sullivan @lauriesullivan, May 8, 2020 As states lift COVID-19 stay-at-home orders, companies have begun to implement timelines for reopening. Commerce Signals, a source of U.S. retail payment insights, makes it possible to support those decisions with credit and debit card … Continue reading Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households →

Google’s new Podcasts Manager tool offers deeper data on listener behavior

Podcasts Marketing

It’s one step closer to the podcast analytics advertisers have been waiting for. George Nguyen on May 5, 2020 Google has introduced Podcasts Manager, a new tool that provides podcast publishers with listening data such as minutes played, listening duration and other retention analytics, the company announced Tuesday. Podcasts Manager’s audience retention dashboard. Source: Google. … Continue reading Google’s new Podcasts Manager tool offers deeper data on listener behavior →

Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation

Chatbots

Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2020 Data released this week found that 58.1% of bots identified in February could mimic human behavior, meaning that they can disguise their identity and create fake accounts on social media sites to post propaganda … Continue reading Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation →