Tag Archives: Behavior

The Consumer Buying Behavior in the Digital Age [Infographic]

James Patterson — September 24, 2018 — September 24, 2018 The internet and evolving technologies have dramatically changed the way people do everyday activities like researching, shopping, and banking. The common practice before was going to a physical store to learn more about a product, canvas, and finally purchase. Now, it’s possible to do everything … Continue reading The Consumer Buying Behavior in the Digital Age [Infographic]

Twitter is changing how conversations happen based on user behavior and conduct

The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations. Amy Gesenhues on May 17, 2018 rvlsoft / Shutterstock.com In its latest attempt to improve the health of its platform, Twitter says it will be modifying the way conversations happen based on the behavior and conduct of users … Continue reading Twitter is changing how conversations happen based on user behavior and conduct

3 Ways Gamification Can Enhance Behavior Management

Paul Keijzer — March 30, 2018 Follow @Paul_Keijzer— March 30, 2018 When people think of gamification their first instinct is to write it off as a one-time, short-term solution that addresses current challenges and issues. Primarily their impression is that gamification is suited for short-term strategies and promotions. That has to be the biggest misunderstanding … Continue reading 3 Ways Gamification Can Enhance Behavior Management

ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior

ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior by Laurie Sullivan @lauriesullivan, January 22, 2018 ITWP, parent holding-company of Toluna and Harris Interactive Europe, has created a consortium with a variety of brands and agencies to share information and best practices on a variety of subjects. The goal … Continue reading ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior

Is your martech stack keeping pace with changing customer behavior?

It’s hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to meet rising expectations. Kevin Bobowski on October 24, 2017   In my previous article, I discussed the importance of delivering a great customer experience — and using … Continue reading Is your martech stack keeping pace with changing customer behavior?

Email Design Tips: How to Use Color to Drive Subscriber Behavior

Kristen Dunleavy — September 25, 2017 Follow @KristenWritesIt — September 25, 2017 stux / Pixabay Did you know that when Sesame Street’s lovable Big Bird sings “one of these things is not like the others” he is actually describing a very compelling and well-researched phenomenon? “The psychological principle known as the isolation effect states that … Continue reading Email Design Tips: How to Use Color to Drive Subscriber Behavior

Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance

Angela Hausman, PhD — August 16, 2017 Follow @MarketingLetter — August 16, 2017 Pexels / Pixabay We’ve talked a lot about using analytics to optimize performance. Today, I’d like to dive deeper in the understanding digital consumer behavior by using analytics in developing and sharing content. Here are some critical consumer behavior metrics to monitor: … Continue reading Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance