JoAnn Corley — February 4, 2018 Follow @joann corley — February 4, 2018 Have you ever been around a person for a bit or walked into a room and said, “Boy I just feel some bad vibes.” Or, you spend time with someone and walk away thinking, “I feel so good when I’m around them.” … Continue reading Can You Read Human Behavior Like the Beach Boys?
ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior by Laurie Sullivan @lauriesullivan, January 22, 2018 ITWP, parent holding-company of Toluna and Harris Interactive Europe, has created a consortium with a variety of brands and agencies to share information and best practices on a variety of subjects. The goal … Continue reading ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior
It’s hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to meet rising expectations. Kevin Bobowski on October 24, 2017 In my previous article, I discussed the importance of delivering a great customer experience — and using … Continue reading Is your martech stack keeping pace with changing customer behavior?
Kristen Dunleavy — September 25, 2017 Follow @KristenWritesIt — September 25, 2017 stux / Pixabay Did you know that when Sesame Street’s lovable Big Bird sings “one of these things is not like the others” he is actually describing a very compelling and well-researched phenomenon? “The psychological principle known as the isolation effect states that … Continue reading Email Design Tips: How to Use Color to Drive Subscriber Behavior
Dominick Quartuccio — August 18, 2017 — August 18, 2017 geralt / Pixabay Are You a Slave to Optics? I was talking to a Talented Non-Millennial Sales Guy who was sharing some “observations” about his Millennial support person. “He’s awesome. Always gets his work done. But he thinks he deserves a promotion and I tell … Continue reading This Workplace Behavior is Corrosive to Business
Angela Hausman, PhD — August 16, 2017 Follow @MarketingLetter — August 16, 2017 Pexels / Pixabay We’ve talked a lot about using analytics to optimize performance. Today, I’d like to dive deeper in the understanding digital consumer behavior by using analytics in developing and sharing content. Here are some critical consumer behavior metrics to monitor: … Continue reading Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance
Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior by Laurie Sullivan , Staff Writer @lauriesullivan, August 4, 2017 Search data pulled from top pet supply websites during the month of June 2017 provides brands with insight into how they should tailor their advertising messages toward cat owners versus dog owners. It’s … Continue reading Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior
Jim Haudan — June 20, 2017 Follow @jhaudan— June 20, 2017 LisaAttractLove / Pixabay I’ve interacted with dozens of executive teams in my career, and it always happens. The seven, 10, or more men and women on the executive team each have an IQ of 160, but their IQ as a team seems like a … Continue reading The One Behavior That is Eroding Trust in the Workplace
Consumer Behavior Influences Search Ranking Position by Laurie Sullivan @lauriesullivan, June 14, 2017 User behavior signals, such as time on site, pages per session and bounce rate, indicate the authority of a Web site and influence its rankings. The higher a page’s position, the lower the bounce rate, according to a study released Wednesday. It … Continue reading Consumer Behavior Influences Search Ranking Position
Tax Time Shows Shifts In Online Behavior, Device Use by Laurie Sullivan @lauriesullivan, April 14, 2017 Junk food and candy beat out alcohol as American’s favorite vice when preparing taxes for filing, as the deadline approaches April 18. About 9% said they even fantasized about not fling to see what happens, according to findings in … Continue reading Tax Time Shows Shifts In Online Behavior, Device Use