Tag Archives: Behavior

How using neuroscience can help capture customer sentiment and predict future behavior

As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain. Jade Bunke on June 15, 2020 Do you want to predict the future? The ability to foretell how customers might respond to a new product or service can translate into millions. But it’s … Continue reading How using neuroscience can help capture customer sentiment and predict future behavior

Language Influences Search Behavior Among Hispanic, Asian Consumers

Language Influences Search Behavior Among Hispanic, Asian Consumers by Laurie Sullivan  @lauriesullivan, June 10, 2020 Search behavior is driven by language for many Hispanic consumers. Lack of fluency or not speaking English is the top reason why U.S. Hispanic households ask a relative to search online for a product or a service, and not feeling … Continue reading Language Influences Search Behavior Among Hispanic, Asian Consumers

4 cognitive biases and psychological drivers for influencing behavior

Using psychology as part of your marketing strategy can help you increase conversions and reduce buying cycles. Jade Bunke on May 14, 2020  As a marketer, you’re faced with a particularly daunting challenge in a pandemic. Despite longer buying cycles and decreasing demand, you’re still tasked with driving growth—and you must do it now. In … Continue reading 4 cognitive biases and psychological drivers for influencing behavior

Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households

Data Roadmap For States’ Reopening Tracks Consumer Spend, Analyzes Behavior From 40M Households by Laurie Sullivan  @lauriesullivan, May 8, 2020 As states lift COVID-19 stay-at-home orders, companies have begun to implement timelines for reopening. Commerce Signals, a source of U.S. retail payment insights, makes it possible to support those decisions with credit and debit card … Continue reading Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households

Google’s new Podcasts Manager tool offers deeper data on listener behavior

It’s one step closer to the podcast analytics advertisers have been waiting for. George Nguyen on May 5, 2020 Google has introduced Podcasts Manager, a new tool that provides podcast publishers with listening data such as minutes played, listening duration and other retention analytics, the company announced Tuesday. Podcasts Manager’s audience retention dashboard. Source: Google. … Continue reading Google’s new Podcasts Manager tool offers deeper data on listener behavior

Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation

Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2020 Data released this week found that 58.1% of bots identified in February could mimic human behavior, meaning that they can disguise their identity and create fake accounts on social media sites to post propaganda … Continue reading Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation

The Different Types of Emotions and How They Impact Human Behavior

Hutch Morzaria — December 4, 2019 Follow @cxmaster As we have already seen in our previous articles, human behavior affects organizational growth. In this article, we are going to talk about what I’ve learned about how emotions affect human behavior. There are different types of emotions that can influence the way we live and talk … Continue reading The Different Types of Emotions and How They Impact Human Behavior

The Relationship Between Locus of Control and Work Behavior

Hutch Morzaria — November 14, 2019 Follow @cxmaster Locus control is a crucial variable when explaining human behavior in an organization. The measurement of the concept, the nature and the general evidence for the validity of the concept are discussed in this article. People have presented several hypotheses that involved the locus of control in … Continue reading The Relationship Between Locus of Control and Work Behavior

3 AI Tools to Help Predict eCommerce Consumer Behavior

Anastasiya Rashevskaya — July 11, 2019 — July 11, 2019 Artificial intelligence (AI) has the potential to substitute humans in different tasks including the ones that require professional analysis. While 30 years ago big data analysis was a costly and time-consuming process, with the advent of AI tools, business owners can delegate this task to … Continue reading 3 AI Tools to Help Predict eCommerce Consumer Behavior