Tag Archives: Become

Will chatbots become part of the consumer search experience?

Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers. David Freeman on October 5, 2017   When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, … Continue reading Will chatbots become part of the consumer search experience?

Google holds onto its trademark as federal court rules it has not become generic (DD)

Usage of “google” as a verb does not automatically invalidate its legal protection. Greg Sterling on May 17, 2017   Google has not committed “genericide,” according to the 9th US Circuit Court of Appeals. While people have used “google” to refer to searching online for nearly 20 years, that does not invalidate the company’s trademark. … Continue reading Google holds onto its trademark as federal court rules it has not become generic (DD)