Greetje den Holder — December 1, 2017 Follow @GdenHolder — December 1, 2017 When people tell you blogging is easy, you can simply say they are wrong. In fact, blogging means a lot of work and you need to blog consistently in order to be successful. Many bloggers just stop blogging after a while because … Continue reading Bloggers Fail Because of These 18 Simple Reasons
Brad Swezey — September 22, 2017 Follow @JustSmallBiz — September 22, 2017 Tumisu / Pixabay Today I want to talk to you about some ways small business owners almost always fail when it comes to their marketing because they don’t do three specific things. First, they don’t have a systematic plan in place to get … Continue reading Small Biz Owners Almost Always Fail With Their Marketing Because of These 3 Things
Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering. Andrew Goodman on September 8, 2017 Advertisers — especially PPC junkies — want to pay for the … Continue reading Google Attribution: Is Google stepping in because no one else would?
Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves. Laura Collins on July 28, 2017 Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, … Continue reading Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
Graham Jones — June 30, 2017 Follow @grahamjones — June 30, 2017 Online shopping is slowing down. The latest figures for May, show that even in the UK where online retail is way ahead of much of the rest of the world, the pace of change is slowing. Several years ago, there were predictions that … Continue reading People Prefer Real World Shopping Because of the Experience
Amanda Clark — June 12, 2017 Follow @GrammarChicInc— June 12, 2017 Here’s a lesson from SEO 101: When Google makes announcements or recommendations, it’s always best to listen. Believe it or not, Google tries to help Web developers, marketers, and small business owners thrive in their SEO efforts, and that includes all aspects, ranging from … Continue reading Why Should You Improve Your Meta Descriptions? Because Google Says So.
Columnist John Steinert explains the need for marketers to step back from their day-to-day work and assess what’s going on with the market as a whole. John Steinert on April 6, 2017 Whether you’re a CMO who’s trying to figure out how to make substantive progress in the marketplace (the kind you can point … Continue reading Marketers, get your head out of your funnel — because time is definitely not on your side
Don’t Underestimate AI Just Because It’s Overhyped by Mike Azzara, Op-Ed Contributor, February 2, 2017 To paraphrase Joseph Heller, just because AI is overhyped doesn’t mean it won’t transform the world — faster than you can handle. I remember sitting in a conference audience in the late 1990s during the fat part of the first … Continue reading Don’t Underestimate AI Just Because It’s Overhyped
Justin Lambert — November 22, 2016 — November 22, 2016 If you need to wear glasses or contact lenses to drive, you suffer from myopia. It’s also known as nearsightedness because your eyes are unable to easily focus on things that are far away while things that are right in front of you are perfectly … Continue reading Content Myopia: Just Because You Know Your Industry Doesn’t Mean Your Prospects Do
by Erika Dickstein Follow @springinsightSeptember 27, 2016 Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren’t banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and … Continue reading Just Because You Build It, Doesn’t Mean They Will Come.