Martin Chuck — June 26, 2019 — June 26, 2019 Charlie Brooker is right, people can’t get their faces off of social media. Click, click, click, tap everywhere. Almost everyone in the world has smartphones. It’s the most accessible, most available platform to go on the internet. And it’s become another part of our body. … Continue reading Social Media Marketing Converts Up to 3-Fold Because Millennials Are Paying For It
Gee Ranasinha — June 12, 2019 Follow @KEXINO — June 12, 2019 Here’s something to think about: Unless your business has more than 50% market share (highly unlikely) then the majority of your potential customers are buying from your competition. When I say that to the stereotypical ego-driven business owner, their reaction is often a … Continue reading Why Do Customers Buy From Your Competitors? Because They Can
Janet Fouts — November 26, 2018 Follow @jfouts — November 26, 2018 As more and more executives are seeing the value of leadership coaching for themselves, they’re looking to provide coaching for their teams as well. In part to save money, but also to create an internal environment where the team learns together and collaboration … Continue reading Why Are More Companies Seeking Group Leadership Coaching? Because It Works!
Barry Roos — April 9, 2018 Follow @roosites — April 9, 2018 One of the main thing people want from a WordPress website is the ability to do things themselves. A noble goal, yes. But does it always make sense? No, not in practice. Case in point: To manage a WordPress website requires: Keeping WordPress … Continue reading WordPress: Because You Can Do It Yourself Does Not Mean You Should
Why new data doesn’t indicate whether people are spending less time on Facebook now. And what it does show. Ginny Marvin on March 9, 2018 It’s a frustrating truth: Sometimes a data set just can’t tell the story you want or think you should be hearing. On Thursday, a story in Recode relied on … Continue reading No, we can’t say Facebook CPMs are up because of the News Feed change
Cookies Will Crumble, But Not Because Of GDPR by Sean Hargrave , Staff Writer, February 22, 2018 Interesting to see that nearly two in three US marketers believe that cookies are going to crumble within the next two years. That’s not just because it’s an interesting observation in itself and undoubtedly speaks to the looming … Continue reading Cookies Will Crumble, But Not Because Of GDPR
Greetje den Holder — December 1, 2017 Follow @GdenHolder — December 1, 2017 When people tell you blogging is easy, you can simply say they are wrong. In fact, blogging means a lot of work and you need to blog consistently in order to be successful. Many bloggers just stop blogging after a while because … Continue reading Bloggers Fail Because of These 18 Simple Reasons
Brad Swezey — September 22, 2017 Follow @JustSmallBiz — September 22, 2017 Tumisu / Pixabay Today I want to talk to you about some ways small business owners almost always fail when it comes to their marketing because they don’t do three specific things. First, they don’t have a systematic plan in place to get … Continue reading Small Biz Owners Almost Always Fail With Their Marketing Because of These 3 Things
Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering. Andrew Goodman on September 8, 2017 Advertisers — especially PPC junkies — want to pay for the … Continue reading Google Attribution: Is Google stepping in because no one else would?
Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves. Laura Collins on July 28, 2017 Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, … Continue reading Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity