By Grace Snelling October 06, 2023 After 59 years, outdoor outfitter Eddie Bauer is trading its cursive logo for something a bit more tangible: a goose. But not just a goose. The bird is accompanied by a simplified version of the brand name, now written in all-caps block lettering. On the full stack logo, … Continue reading Eddie Bauer changed its logo because Gen Z doesn’t read cursive
By Rob Walker September 01, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Instacart, the grocery delivery platform that recently filed for an initial public offering, says that it is profitable. That’s an appetizing prospect for investors, who are hungry for new tech IPOs. But the company’s … Continue reading Instacart is only profitable because of its annoying ads
Alan Weiss Believes Organizations Need ‘Sentient Strategy’ Because There Is ‘No Normal’ GRIT DAILY / 09 May 2023 People enjoy the comfort of believing that tomorrow will be more or less like today but, hopefully, better. The Covid-19 pandemic rattled that assumption but it has returned labeled as “the new normal.” Alan Weiss, a consultant, … Continue reading Alan Weiss Believes Organizations Need ‘Sentient Strategy’ Because There Is ‘No Normal’
By Shalene Gupta December 05, 2022 Employees may need mental health days, but that doesn’t mean they want their employers to know that. Mental health app Wysa surveyed 1,000 American employees about their mental health at work post-COVID-19 shutdowns. While the majority of respondents admitted to struggling with mental health symptoms, most preferred to … Continue reading Employees are lying about mental health days, but not because they don’t need them
By Clint Rainey August 18, 2022 Trader Joe’s only New York City wine store, a spot known for its hour-long holiday lines, abruptly closed on August 11, leaving a swirl of rumors about why. Had rent gone up? Did the company need a bigger space? Was there an asbestos problem? Workers now say … Continue reading Trader Joe’s workers say it closed its sole NYC wine shop because they wanted to unionize it
By Shalene Gupta August 01, 2022 With inflation at a record high of 9.1%, employees are desperate for raises. Technically, this should be doable. Corporate profits are up 8.7% from the start of the year, and they’re projected to grow 10.6%, according to data from Bloomberg. But don’t hold your breath for a raise—that is, … Continue reading Here’s why you may not get a raise this year just because of inflation
By Shalene Gupta June 30, 2022 It’s been a volatile year for the markets. In mid-June the S&P 500 fell 3.3%, and is down 23%, its lowest since December 2020. Experts chalk it up to inflation, supply chain issues, and high interest rates. But according to Dominique Shelton Leipzig, a member of NASDAQ’s … Continue reading This NASDAQ adviser thinks markets are tumbling because of data privacy changes
Warning: Digital Advertising Rant (Because It Makes Me Feel Better) by Maarten Albarda , April 30, 2021 This week, I wanted to rant about celebrities who are so overused I can’t fathom why any marketer would pay for their endorsement anymore. My rant would then evolve to celebrities who appear in commercials where they are … Continue reading Warning: Digital Advertising Rant (Because It Makes Me Feel Better)
Betsy Kent July 19, 2020 In your quest to get clear about your ideal client (or customer), you’ve probably come across this: Finding Your Ideal Customer – 32 Questions You Should Ask. That list has made it a very popular post. It’s pretty clear that thousands of business owners are trying to find clarity around … Continue reading Stop Changing Your Mind About Your Ideal Client – Because You’re Leaving Money on the Table…
Karl Sakas July 17, 2020 Be proactive: Follow my 4 steps to help you prepare for employee turnover at your agency. As an agency leader, you face an inevitable reality: 100% of your employees will eventually leave you, whether voluntarily or involuntarily. Agency benchmark: your annual employee turnover should be under 20%. The good news … Continue reading Prepare for Employee Turnover at Your Agency… Because Everyone Will Leave You Eventually
