Tag Archives: Because

Warning: Digital Advertising Rant (Because It Makes Me Feel Better)

Warning: Digital Advertising Rant (Because It Makes Me Feel Better) by Maarten Albarda , April 30, 2021 This week, I wanted to rant about celebrities who are so overused I can’t fathom why any marketer would pay for their endorsement anymore. My rant would then evolve to celebrities who appear in commercials where they are … Continue reading Warning: Digital Advertising Rant (Because It Makes Me Feel Better)

Stop Changing Your Mind About Your Ideal Client – Because You’re Leaving Money on the Table…

Betsy Kent July 19, 2020 In your quest to get clear about your ideal client (or customer), you’ve probably come across this: Finding Your Ideal Customer – 32 Questions You Should Ask. That list has made it a very popular post. It’s pretty clear that thousands of business owners are trying to find clarity around … Continue reading Stop Changing Your Mind About Your Ideal Client – Because You’re Leaving Money on the Table…

Prepare for Employee Turnover at Your Agency… Because Everyone Will Leave You Eventually

Karl Sakas July 17, 2020 Be proactive: Follow my 4 steps to help you prepare for employee turnover at your agency. As an agency leader, you face an inevitable reality: 100% of your employees will eventually leave you, whether voluntarily or involuntarily. Agency benchmark: your annual employee turnover should be under 20%. The good news … Continue reading Prepare for Employee Turnover at Your Agency… Because Everyone Will Leave You Eventually

Social Media Marketing Converts Up to 3-Fold Because Millennials Are Paying For It

Martin Chuck — June 26, 2019 — June 26, 2019 Charlie Brooker is right, people can’t get their faces off of social media. Click, click, click, tap everywhere. Almost everyone in the world has smartphones. It’s the most accessible, most available platform to go on the internet. And it’s become another part of our body. … Continue reading Social Media Marketing Converts Up to 3-Fold Because Millennials Are Paying For It

Why Do Customers Buy From Your Competitors? Because They Can

Gee Ranasinha — June 12, 2019 Follow @KEXINO — June 12, 2019 Here’s something to think about: Unless your business has more than 50% market share (highly unlikely) then the majority of your potential customers are buying from your competition. When I say that to the stereotypical ego-driven business owner, their reaction is often a … Continue reading Why Do Customers Buy From Your Competitors? Because They Can

Why Are More Companies Seeking Group Leadership Coaching? Because It Works!

Janet Fouts — November 26, 2018 Follow @jfouts — November 26, 2018 As more and more executives are seeing the value of leadership coaching for themselves, they’re looking to provide coaching for their teams as well. In part to save money, but also to create an internal environment where the team learns together and collaboration … Continue reading Why Are More Companies Seeking Group Leadership Coaching? Because It Works!