Tag Archives: Became

How this vegetable became the latest symbol of America’s affordability squeeze

May 29, 2026 How this vegetable became the latest symbol of America’s affordability squeeze BY Associated Press   Tomatoes, ubiquitous in everything from fast-food burgers to haute cuisine, are taking on a new role beyond the plate: A nagging reminder of rising costs. Prices for those red orbs have soared more than any other food product … Continue reading How this vegetable became the latest symbol of America’s affordability squeeze

Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’

March 17, 2026 Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’ BY Anna-Louise Jackson About three years ago, David Lafitte surveyed the website, social media, and marketing content from Tecovas, the Western apparel brand he leads, and realized that the messaging had become “very diluted.” So the Austin-based company decided to … Continue reading Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’

How Willie Nelson’s THC beverage became an $80 million business in 1 year

March 10, 2026 How Willie Nelson’s THC beverage became an $80 million business in 1 year BY Inc. At 92 years old, Willie Nelson has aged out of his title as the “world’s most prolific octogenarian,” but that doesn’t mean he’s slowed down. The country music legend, who has released more than 150 albums over his … Continue reading How Willie Nelson’s THC beverage became an $80 million business in 1 year

Beyond storage: How DAM platforms became the unsung heroes of modern marketing

Ever spent way too much time digging for a particular version of a marketing asset? You’re not alone, but modern DAMs can help. Pamela Parker on August 13, 2025       Remember when your company’s “digital asset management” was basically a shared drive with folders named things like “LOGOS_FINAL_FINAL_v3” and “Random Marketing Stuff”? Yeah, we’ve all … Continue reading Beyond storage: How DAM platforms became the unsung heroes of modern marketing

How the Golden State Valkyries became the WNBA’s breakout expansion team

July 19, 2025 How the Golden State Valkyries became the WNBA’s breakout expansion team BY Robert Safian The week of the WNBA All-Star Game, Jess Smith, president of the Golden State Valkyries, shares how the team has quickly built a brand identity in its first year in the league—breaking season ticket records, surpassing expectations on and … Continue reading How the Golden State Valkyries became the WNBA’s breakout expansion team

Why Mac The Chatbot Became So Special To Lenovo’s Global SEO Lead

Why Mac Became So Special To Lenovo’s Global SEO Lead by Laurie Sullivan , Staff Writer @lauriesullivan, June 4, 2025 Prompt engineering has become the key to training AI large language models (LLMs) on internal data sources, rather than having it rely on data with inherent bias found across the web. “Some of the prompts we … Continue reading Why Mac The Chatbot Became So Special To Lenovo’s Global SEO Lead