Tag Archives: Backfire

3 popular CRO tactics (that can backfire terribly)

Ready to implement all those great conversion rate optimization (CRO) techniques you’ve learned? Not so fast! Columnist Khalid Saleh warns that if they’re not done properly, your CRO efforts might run into trouble. Khalid Saleh on October 21, 2016   Conversion rate optimization (CRO) is an easy enough idea to understand. You perform tests, measure … Continue reading 3 popular CRO tactics (that can backfire terribly)

No More Performance Reviews: Will it Succeed or Backfire?

Alexandra LevitAugust 23, 2015 Accenture joins the ranks of those eliminating performance reviews and employee rankings. But is this the right move? In the Washington Post, Lillian Cunningham reported that management consulting giant Accenture will disband rankings and the once-a-year evaluation process starting in September. The company will implement a more fluid system, in which … Continue reading No More Performance Reviews: Will it Succeed or Backfire?