Tag Archives: back

Why You Have a Fear of Success and How It’s Holding You Back

Frank Rumbauskas — January 7, 2017 Follow @FrankRumbauskas— January 7, 2017 I read an interesting story this weekend about a salesman who consistently made $ 5,000 per month no matter what he did. (And no, this isn’t a good thing – read on.) The company would put him in a great territory, or give him … Continue reading Why You Have a Fear of Success and How It’s Holding You Back →

The State of Social Media: Looking Back at 2016 and Beyond

Social Media Statistics

Shivam Trika — December 15, 2016 — December 15, 2016 Today, social media is a term that everyone knows. Even the most remote areas of the world have at least heard of Facebook and Twitter, and are probably using them on a regular basis. But it wasn’t always that way. Social media, in its present … Continue reading The State of Social Media: Looking Back at 2016 and Beyond →

Email Marketing is Back in Style

Email Marketing

Misti Jones — December 7, 2016 — December 7, 2016 Trends come and go. Remember bellbottoms, fanny packs and shoulder pads? What about email marketing? Although marketers predicted the demise of email after its tremendous decline in the mid-2000s, the tool is now soaring to new heights. That’s right folks – email is back in … Continue reading Email Marketing is Back in Style →

As a local business, you have to own your own back yard

Business Guides

The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to have your own yard in order first. Greg Gifford on December 6, 2016 As you know from my past articles, I typically write about real-world encounters with clients or … Continue reading As a local business, you have to own your own back yard →

Targeted In-Car Marketing Starts In The Back Seat

Marketing Strategy

by Chuck Martin, Staff Writer, November 23, 2016 Well before advertising enters the solo driverless car, it will spread to screens facing drivers in the back seats of cars. And those cars are more likely to be ride-sharing vehicles, like Uber and Lyft. When consumers are asked what comes to mind when they hear the … Continue reading Targeted In-Car Marketing Starts In The Back Seat →

Are You Being Held Back By A Selfish Boss?

Career Development

Paul Keijzer — November 24, 2016 Follow @Paul_Keijzer— November 24, 2016 We all know how challenging it can be working for a tough boss. Some may even go as far as saying they’re horrible bosses (check out the movie for a few laughs)! But aren’t bosses really looking out for your best interests? Don’t they … Continue reading Are You Being Held Back By A Selfish Boss? →

Putting programmatic video back on the radar

Video Tools

Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity, publishers need to find an intelligent solution to automating the waterfall. Alex Bornyakov on November 23, 2016 With video expected to feature in 80 percent of consumer internet traffic by … Continue reading Putting programmatic video back on the radar →

How to Change Careers Without Going Back To School

Career Development

Lauren Bowling — November 11, 2016 — November 11, 2016 Ah, college. You fun, expensive, tedious monster. Some days I miss college, but most days I’m just happy it’s over. (I’m sure most people would have a similar sentiment.) But what can you do when you fall out of love with the job you got … Continue reading How to Change Careers Without Going Back To School →

The How vs the Who: An Argument Against Attribution & Hack Back

Digital Transformation

Sam Bisbee — November 8, 2016 Follow @sbisbee— November 8, 2016 A lot of organizations focus their efforts on identifying external actors, distinguishing between different groups that may be attempting malicious activity. At some organizations, this is relevant due to the defender’s sophistication, capabilities, and relationships. However, they are the 1%-ers and have many of … Continue reading The How vs the Who: An Argument Against Attribution & Hack Back →

Loyalty Program Strategies for Food: Encourage Customers to Keep Coming Back

Customer Loyalty Programs

Timi Garai — November 7, 2016 Follow @timigarai— November 7, 2016 The fastest way to someone’s heart is through their stomach, right? I don’t know about you, but the only thing I do more consistently than sleep is eat. When we consider my three square meals a day plus snacks, it’s no surprise that brands … Continue reading Loyalty Program Strategies for Food: Encourage Customers to Keep Coming Back →