You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first. Ryan Shelley on March 8, 2017 Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through … Continue reading Why you need to get back to SEO basics
Mike Rosenberg — February 22, 2017 Follow @mikerosenberg— February 22, 2017 I recently was helping a client get their LinkedIn company page optimized (well really just set up as they had a page for a while, but they didn’t create it or manage it) and thought, this isn’t an uncommon problem…and I need to write … Continue reading Back to the Basics: Optimizing a LinkedIn Company Page
Andrew Medal — February 5, 2017 — February 5, 2017 If you’ve just started your journey to your dream, you’re probably full of enthusiasm and excited about every task ahead of you. If you’ve been working on your dream for a while, that may not always be the case. You’ve likely fallen into a routine … Continue reading 3 Bad Habits Holding Your Business Back From Success
Don Williams — February 3, 2017 — February 3, 2017 Social media is a massive society all its own and Instagram is no different. Instagram has its own hierarchy, privilege, and rules by which its citizens are governed. And, it is easy to have a misstep or two while your company, and/or brands, figure out … Continue reading Do I Follow Back? 3 Rules for Following Back on Instagram
Columnist Chandar Pattabhiram explains the new Engagement Economy — a world where everyone and everything is connected, fundamentally shifting the relationships between buyers and sellers. Chandar Pattabhiram on February 2, 2017 Last week, Marketo’s Chief Executive Officer (and my boss), Steve Lucas, introduced a bold new concept: the Engagement Economy. This is a world … Continue reading Back to the future with the Engagement Economy
Frank Rumbauskas — January 7, 2017 Follow @FrankRumbauskas— January 7, 2017 I read an interesting story this weekend about a salesman who consistently made $ 5,000 per month no matter what he did. (And no, this isn’t a good thing – read on.) The company would put him in a great territory, or give him … Continue reading Why You Have a Fear of Success and How It’s Holding You Back
Shivam Trika — December 15, 2016 — December 15, 2016 Today, social media is a term that everyone knows. Even the most remote areas of the world have at least heard of Facebook and Twitter, and are probably using them on a regular basis. But it wasn’t always that way. Social media, in its present … Continue reading The State of Social Media: Looking Back at 2016 and Beyond
Misti Jones — December 7, 2016 — December 7, 2016 Trends come and go. Remember bellbottoms, fanny packs and shoulder pads? What about email marketing? Although marketers predicted the demise of email after its tremendous decline in the mid-2000s, the tool is now soaring to new heights. That’s right folks – email is back in … Continue reading Email Marketing is Back in Style
The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to have your own yard in order first. Greg Gifford on December 6, 2016 As you know from my past articles, I typically write about real-world encounters with clients or … Continue reading As a local business, you have to own your own back yard
by Chuck Martin, Staff Writer, November 23, 2016 Well before advertising enters the solo driverless car, it will spread to screens facing drivers in the back seats of cars. And those cars are more likely to be ride-sharing vehicles, like Uber and Lyft. When consumers are asked what comes to mind when they hear the … Continue reading Targeted In-Car Marketing Starts In The Back Seat
