Tag Archives: back

Time for a ‘Welcome Back’ program for returning customers?

A welcome-back email can turn churned customers into loyal ones by picking up where their last experience left off. Ryan Phelan on September 17, 2025       A good welcome email program can quickly introduce customers to your brand and start the relationship off right. But what about customers who come back after churning? Do they … Continue reading Time for a ‘Welcome Back’ program for returning customers?

How Slutty Vegan founder Pinky Cole lost control of her business—and took it back

August 10, 2025 How Slutty Vegan founder Pinky Cole lost control of her business—and took it back BY Robert Safian Pinky Cole, founder of the plant-based food chain Slutty Vegan, shares the details of a recent professional upheaval in which she lost control of her company—and then fought to win it back. She also opens up … Continue reading How Slutty Vegan founder Pinky Cole lost control of her business—and took it back

Brand loyalty is fading. Here’s how to win it back

July 25, 2025 Brand loyalty is fading. Here’s how to win it back BY Sunny Bonnell and Ashleigh Hansberger There’s a quiet unraveling happening in business. You feel it in the glassy eyes of employees. You see it in customers ghosting once-beloved brands. You hear it in leadership meetings when someone asks, “Why aren’t people sticking around?” … Continue reading Brand loyalty is fading. Here’s how to win it back