Tag Archives: automation

5 marketing automation quick wins

Here are some quick ways that organizations can take advantage of marketing automation to increase the value of customer interactions. Chris Wood on November 6, 2023 Marketing automation allows marketers to speed up processes and increase efficiency. Many of these solutions take time and planning to implement. However, there are some quick wins your marketing … Continue reading 5 marketing automation quick wins →

The email marketer’s guide to effective marketing automation

Email Marketing Tools

Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Ryan Phelan on October 16, 2023 We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot … Continue reading The email marketer’s guide to effective marketing automation →

The 3 Rs of marketing automation: Relevance, response and ROI

Marketing Automation

Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys. Stephanie Trovato on September 26, 2023 Have you ever noticed how Netflix just gets your binge-watching habits? That’s personalization at its best. Your customers crave that level of precision in marketing. By mastering the three Rs of … Continue reading The 3 Rs of marketing automation: Relevance, response and ROI →

3 ways marketing automation drives cross-functional alignment

Marketing Automation

Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how. Chris Wood on September 20, 2023 Marketing automation platforms (MAPs) save time by automating campaign processes. They are also a centralized place where different teams work together to forge cross-functional alignment. Here are three areas where this is happening. … Continue reading 3 ways marketing automation drives cross-functional alignment →

How to balance core marketing automation functions with innovation

Marketing Automation

Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform. Chris Wood on September 19, 2023 Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. … Continue reading How to balance core marketing automation functions with innovation →

A sales-side view of marketing, automation and AI

Artificial Intelligence Applications

The head of sales for Babbel gives an inside look at working with marketing, putting together a campaign and more. Constantine von Hoffman on September 18, 2023 John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, … Continue reading A sales-side view of marketing, automation and AI →

Salesforce announces new AI and automation capabilities for Slack

Salesforce

Slack will be getting artificially intelligent this winter, plus other Slack announcements. Kim Davis on September 7, 2023 Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. The headline announcement, Slack AI, will be in pilot … Continue reading Salesforce announces new AI and automation capabilities for Slack →

Why Andi May Succeed In Search Automation Where Others Failed

Search Automation

Why Andi May Succeed In Search Automation Where Others Failed by Laurie Sullivan , Staff Writer @lauriesullivan, September 7, 2023 What happens when someone gets fed up with ads and SEO spam in search? They start a search engine. At least Angela Hoover did. She founded San Francisco-based Andi Search in September 2021 after taking a … Continue reading Why Andi May Succeed In Search Automation Where Others Failed →

A blueprint for the new automation mindset

Automation

Systems thinking, “antifragility” and democratic teamwork characterize a new mindset successful brands will need to acquire. Kim Davis on September 5, 2023 “Together, AI and cloud-native platforms open the aperture of automations in our companies wide, opening the floodgates for new ideas to be automated and see the light of day.” “The New Automation Mindset” … Continue reading A blueprint for the new automation mindset →

6 Signs Your Business Needs Intelligent Automation

Artificial Intelligence Applications

6 Signs Your Business Needs Intelligent Automation Bruce Orcutt / Aug 28, 2023 Innovation is pushing the boundaries of what businesses can accomplish regarding efficiency and operational excellence. From software powered by artificial intelligence to low-code enterprise platforms, there are so many paths toward digital transformation that it can be hard to know what’s … Continue reading 6 Signs Your Business Needs Intelligent Automation →