Tag Archives: Automate

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data by Laurie Sullivan  @lauriesullivan, June 26, 2018 Adwanted USA, which connects legacy publishers with brands and agencies, has inked an exclusive partnership with Kantar Media to license Standard Rates and Data Services (SRDS,) industry standard data, on 6,700 U.S. business-to-business and consumer magazines. The … Continue reading Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data

Facebook wants to automate publishers’ direct-sold video ad deals

Facebook is testing a program to facilitate publishers’ direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps. Tim Peterson on May 23, 2017   Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers’ ad businesses. A year after Facebook started auctioning off publishers’ in-stream video ad … Continue reading Facebook wants to automate publishers’ direct-sold video ad deals

Twitter Direct Message Chat Bot Feature To Automate Customer Service

by Laurie Sullivan, Staff Writer @lauriesullivan, November 2, 2016 Businesses can create a financial opportunity for themselves when they acknowledge customer ratings and reviews on their Web site or by responding to Facebook posts or service-related Twitter tweets, even if it’s by a chat bot. Twitter found that extra added attention typically earns the brand … Continue reading Twitter Direct Message Chat Bot Feature To Automate Customer Service