Tami Berry — November 27, 2017 — November 27, 2017 089photoshootings/Pixabay To win the war for talent, developing an employer branding strategy focused on attracting and retaining top talent is more important than ever. Many of the traditional sources of competitive advantage, like capabilities, processes or technology, are easily replicable. Today, it’s more often a … Continue reading Employer Branding: 10 Tips for Attracting and Retaining Top Talent
Amanda Strouse — September 9, 2017 — September 9, 2017 Your business has a new, fresh website that you love. And that’s great. (If you’re not in agreement with that last sentence, click here.) But your business needs more than just a website. Potential customers have to find your website, feel a need for what … Continue reading 12 Common Reasons Why You’re Not Attracting Customers to Your Website
Helen Cartwright — August 30, 2017 — August 30, 2017 So much advice for business websites involves generating leads and securing loyal followers. Having a horde of raving fans is wonderful. It keeps you motivated, gives you consistent feedback and lets you know that you’re on the right track. But, visitors alone don’t make your … Continue reading 5 Secrets to Converting Visitors and Attracting Customers
John Nemo — December 13, 2016 Follow @JohnNemoPR— December 13, 2016 It can feel counterintuitive at first, but this approach works wonders in attracting new clients on LinkedIn. With nearly 500 million members in 200 countries, it’s easy to get lost in the crowd on LinkedIn. The key to standing out and winning new business … Continue reading The Secret to Attracting More Clients on LinkedIn
by Graham Jones July 29, 2016 Follow @grahamjonesJuly 29, 2016 Obviously, you want people to share as much of your website as possible. After all, sharing leads to greater visibility, increased traffic and, as a result, more business. Sharing also helps you gain greater search engine benefits, assisting in your ranking; the more people who … Continue reading Attracting the Right People is More Important Than Your Website Features if You Want Things Shared
by Susan Friesen February 24, 2016 Follow @https://twitter.com/eVisionMediaFebruary 24, 2016 Do you know what is the #1 requested headline I am asked to add to a website’s home page? I get this request so often, and see it even more often, that I am compelled to write about it in hopes to share just how … Continue reading The Biggest Reason Why Your Website Is Not Attracting Your Ideal Client
by Kirk Dando January 5, 2016January 5, 2016 If you are asked, “Who are the real Rock Stars at your company?” You can instantly picture the star performers at your company. I emphasize real because every company has individuals who think they are Rock Stars. In reality, they are Brilliant Jerks. How do you know … Continue reading How To Create An Unfair Advantage By Keeping And Attracting Your Industry’s Best Talent
by Susan Gilbert November 12, 2015 Follow @SusanGilbertNovember 12, 2015 Audit Your Social Media Profiles to Improve Your Connections Have you taken a look at who your followers are on social media lately? You might be surprised to learn how many are not relevant to your branding strategy, and this can directly impact your level … Continue reading Are Your Social Media Connections Attracting Influencers or Spam?
Perryn OlsonOctober 4, 2015 Many professional services firms generate at least some proportion of their leads online. But what many of these firms do not realize is what they’re missing. Our research shows that firms investing in marketing techniques that allow them to generate leads online are benefitting in a big way. Firms that generate … Continue reading Is Your Website Attracting Clients or Scaring Them Away?
Craig HarrisAugust 25, 2015 Back in February 2014, I was the partial subject of John Greathouse’s article for Forbes, entitled “Go To War With Your Competitors: Fight Like the Peace Corps.” John used my experiences in the Peace Corps as a launching point to discuss how organizations like the Peace Corps and Marines—for all their … Continue reading Attracting the Best Talent to Your Business