Tag Archives: Astray

A Return To Context: How Audience Obsession Led Marketers Astray

A Return To Context: How Audience Obsession Led Marketers Astray by Casey Wuestefeld , Columnist, June 8, 2018 The recent convergence of data and brand safety concerns has put marketers today into a deeply reactive state. On one hand, marketers are having to completely rethink their approaches to audience data, particularly as it relates to … Continue reading A Return To Context: How Audience Obsession Led Marketers Astray