Your best copy might sound like AI to clients. See why creative value is under pressure and what it means for agencies. Scott Gillum on April 28, 2025 AI is changing how clients view creative work. Even the best human efforts are starting to be questioned — not for quality, but for authenticity. I … Continue reading When clients assume your best work was done by AI
Tag Archives: Assume
Assume Capability, Not Intent
Dave Bushy — March 21, 2019 — March 21, 2019 “Assume capability, not intent,” is part of a military maxim used in intelligence. While somewhat more arcane when employed in intelligence, its shortened form can serve as an effective and simple reminder of how to approach those with whom we interact in the business world. … Continue reading Assume Capability, Not Intent
Bloggers: Why You Should Assume Tech Problems Are Your Fault
Brittany BergerNovember 5, 2015 The last time one of your biz or blog tools wasn’t working, what was your first thought? A: Why the freak can’t I figure this out? B: Why the fraggle isn’t this working? Silly curses aside, the answers seem similar. But they can tell you a lot about yourself. And being … Continue reading Bloggers: Why You Should Assume Tech Problems Are Your Fault
If You Assume Older Web Users Will Never Catch Up, Think On!
During my research about older web users, I came across this fabulous infographic from the blog post 10 Reasons Grandpa Is Cooler Than You and I just had to share it! What I love about this infographic are the myths it clears up. Go to the original post to view it more clearly, especially if … Continue reading If You Assume Older Web Users Will Never Catch Up, Think On!