Listeners must verbally engage to hear the rest of the ad. George Nguyen on December 12, 2019 Pandora is now testing interactive audio ads, the company announced Thursday. The ads require users to verbally engage before the rest of the ad’s content is played. The interactive voice ads are also accompanied by an on-screen ad. … Continue reading Pandora is asking users to say ‘yes’ to interactive audio ads
Todd Kunsman — December 1, 2019 Follow @OhSoFreshMusic In your professional working career, one obstacle you may face is asking for a raise. And I say “obstacle” because many are uncomfortable, anxious, or are a bit afraid to ask for more money. Sure, you’ll probably get some recurring annual increase of 1-3% at your job, … Continue reading How to Get the Money You Deserve By Asking For a Raise
Liz Kislik — August 19, 2019 Follow @lizkislik — August 19, 2019 Twice in the last couple of weeks, senior leaders have asked me for examples of trust-building exercises, or instructions for running trust facilitations, as a way to create trust among a group of people who don’t know each other or don’t already trust … Continue reading How to Shift from Asking for Trust to Being Trustworthy
Jada Harland — May 16, 2019 — May 16, 2019 Travel requirements may not be the highlight of a conversation with your marketing recruiter, but it needs to be discussed. Although it does not initially weigh as much as compensation and growth, travel for a new role should be considered to make an educated decision … Continue reading Why You Should Be Asking About Travel Requirements, But You’re Not!
Brian Basilico — March 15, 2019 Follow @bbasilico — March 15, 2019 I’ve been in business for over 40 years, and over the last 18, 20 years I’ve been working in marketing other companies to their perfect clients. One of the first questions I ask them is, “Who is your perfect audience?” Now, I get … Continue reading Are You Asking Yourself… What is the Reason I Am Doing This?
Randy Milanovic — November 5, 2018 Follow @kayak360 — November 5, 2018 One of my clients once described the client discovery process we use at Kayak as being like therapy, except longer and with more crying. 🙂 He was obviously joking, but I will freely admit that we spend more time getting to know our … Continue reading Get More From Your Discovery Process by Asking More Questions
Bob Apollo — August 8, 2018 Follow @bobapollo — August 8, 2018 qimono / Pixabay Most traditional sales methodologies stress the importance of asking good questions, and there’s no doubt that the ability to ask relevant and effective questions is a critical sales skill. Unfortunately, the essential matching skill of actually listening to the customer’s … Continue reading Asking Good Questions Isn’t Enough…
Kristen Odom — August 7, 2018 — August 7, 2018 Great work and a strong portfolio only showcase some of what a digital marketing agency can do. People and processes are the secret sauce that separates a good agency from a great one. How do you find an agency that approaches marketing from a strategic … Continue reading Don’t Hire a Digital Marketing Agency Without Asking These Questions
Susan Friesen — April 6, 2018 Follow @eVisionMedia— April 6, 2018 Why I don’t teach entrepreneurs how to build their own website In my recent Facebook Live stream I covered an important topic for many entrepreneurs and skilled professionals: why I don’t teach others how to build their own websites. It speaks to a larger … Continue reading How to Respond to Clients Asking for DIY Instructions on Your Expertise
Paul Oestreicher — March 25, 2018 Follow @pauloestreicher— March 25, 2018 Decision-making will never be the same in the age of big data, algorithms and artificial intelligence. We’re fortunate to have such massive amounts of information at our disposal. But there’s a big difference between data and intelligence, between information and insight. While our reliance … Continue reading Thanks for Asking