Tag Archives: Approaching

How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

Brands have paired up with ecommerce companies like Instacart and DoorDash to get their products to consumers before and during the game. Chris Wood on February 9, 2023 Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising … Continue reading How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP

Shoe Carnival-SIM Partners case study shows how a mobile wallet can complement and even substitute for app downloads. Greg Sterling on October 14, 2016   Most retailers are gearing up for holiday sales, and that means many will be seeking to drive mobile app downloads. Most of them will fail. Among the top 25 US … Continue reading With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP