Vendors touching customer data keep pairing up as data becomes more essential in the AI era. Mike Pastore on May 2, 2025 The ongoing battle to clean up, unify and activate data led to another acquisition this week, as Fivetran announced it signed an agreement to acquire Census. With the acquisition, Fivetran now sees … Continue reading More consolidation among data tools, as Fivetran acquires Census
Consumers choose les expensive options they don’t see as inferior in quality. Can better consumer engagement fix that? Mike Pastore on March 25, 2025 More than half (54%) of American consumers say they don’t pay attention to the brands they buy, as long as the product meets their needs, a new report found. That’s … Continue reading Brand apathy growing among U.S. consumers
Mental health risks, seasonal financial strain, and uncertainty regarding federal pay and benefits make this a precarious time for wildland firefighters. BY The Conversation As cool weather arrives and the number of U.S. wildfires declines, wildland firefighters who have spent months working in the heat and smoke are able to take a much-needed break. But for … Continue reading Wildland firefighters face up to a $20,000 pay cut, among many other challenges
September 09, 2024 Greenwashing is rampant among many iconic brands. Here’s how Allbirds avoids it Unlike many of its peers, Allbirds has moved beyond deceptive net-zero claims. BY Christopher Marquis Many companies’ net-zero and decarbonization plans are often more about greenwashing than real progress. Delta Airlines, for example, once claimed to be “the world’s first carbon-neutral … Continue reading Greenwashing is rampant among many iconic brands. Here’s how Allbirds avoids it
July 12, 2024 This insurance is becoming more popular among farmers facing extreme weather The insurance policies are designed to protect against flooding, drought, and typhoons, as well as heat waves. BY Associated Press Joemar Flores, a spindly 28-year-old, gestured across his family’s farmland, nestled between a steep hill and a river, and expressed gratitude for … Continue reading This insurance is becoming more popular among farmers facing extreme weather
June 12, 2024 Workplace loneliness is on the rise, especially among people working virtually For those suffering under the solitude of work, you’re not alone. BY Henry Chandonnet As technology further seeps its way into the workplace, from Zoom meetings to AI chat systems, it’s easy to feel lonely. For those suffering under the solitude of … Continue reading Workplace loneliness is on the rise, especially among people working virtually
Met Gala: Katy Perry’s mom among many who fall for AI deepfake of singer Sophie Atkinson Tech Journalist As the Met Gala photos of the hottest celebs dressed in couture started rolling in (June 02, 2024) (Monday 6 May), an AI photo of Katy Perry tricked her own mom and many others as they … Continue reading Met Gala: Katy Perry’s mom among many who fall for AI deepfake of singer
By Caitlin Dewey—Stateline September 20, 2023 Joshua Wood remembers days during the COVID-19 lockdown when New York City’s streets were practically empty, save for workers like him. That experience convinced the 25-year-old Brooklynite—who makes deliveries for both Uber Eats and a package delivery service—that the gig economy needed some urgent changes. Roughly one in … Continue reading New York, Seattle are among the cities eyeing stronger protections for gig economy workers
Performance Marketers Shifting Budgets Among Channels by Laurie Sullivan @lauriesullivan, August 3, 2023 Distribution of marketing budgets this year will change, according to the results from a survey released today from Wunderkind, a digital marketing platform. Some 44% of those participating in the survey said performance marketing budgets will increase, while 41% said budgets will … Continue reading Performance Marketers Shifting Budgets Among Channels
Google AdSense Integrates With Google Analytics 4, Among Other Updates by Laurie Sullivan @lauriesullivan, June 15, 2023 AdSense now integrates directly with Google Analytics 4 (GA4). Combining AdSense data with other website metrics such as traffic sources and user behavior, enabling marketers to gain deeper insights and identify patterns to optimize advertising revenue. “We’ve heard … Continue reading Google AdSense Integrates With Google Analytics 4, Among Other Updates
