Tag Archives: Alternatives

OpenX Deal Library will compare alternatives to cookies

OpenX Deal Library will compare alternatives to cookies Maybe we’ll start to find out which alternatives to cookies work best. Kim Davis on February 2, 2024 Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. … Continue reading OpenX Deal Library will compare alternatives to cookies →

Alternatives to third-party cookies: The state of play

Cookieless Targeting

As Google takes the first steps to remove third-party cookies from Chrome, what is the true state of play of the possible alternatives? Kim Davis on January 17, 2024 “I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s … Continue reading Alternatives to third-party cookies: The state of play →

Scientists are pulling back from Twitter and looking for alternatives

Twitter Competition

US adults are spending less time on Twitter since Elon Musk took over Karissa Bell @karissabe We’re starting to get a clearer picture of how Elon Musk’s takeover of Twitter has changed the platform. According to new data from Pew Research, a “majority” of US Twitter users have “taken a break” from the … Continue reading Scientists are pulling back from Twitter and looking for alternatives →

15 low-cost alternatives to GA4

Google Analytics

GA4 isn’t the only sophisticated and inexpensive web analytics tool on the market. Here are 15 others you might want to consider. Constantine von Hoffman on June 28, 2023 One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools … Continue reading 15 low-cost alternatives to GA4 →

Best Moz Alternatives of 2023

SEO Platforms

Best Moz Alternatives of 2023 GRIT DAILY / 30 Mar 2023 Every entrepreneur and small business owner needs to get SEO right if they want to be competitive in both the online and local markets in which they operate. Making sure your website gets seen by the right people—your prospects—at the right time—when they’re ready … Continue reading Best Moz Alternatives of 2023 →

Twitter alternatives struggle with growing pains as users flee Elon Musk’s social media platform

Twitter Under Fire

By Chris Morris December 01, 2022 While many Twitter users are making a lot of noise about terminating their accounts and heading elsewhere, they’re quickly finding that the alternatives aren’t quite ready for prime time—and certainly aren’t prepared for the major influx of users they’ve seen since late October. And the problem may not … Continue reading Twitter alternatives struggle with growing pains as users flee Elon Musk’s social media platform →

Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute

Augmented And Virtual Reality

Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute by Laurie Sullivan @lauriesullivan, September 16, 2022 Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the techniques being used as the … Continue reading Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute →

Boycott Amazon Prime Day. Shop these alternatives instead

Amazon Prime

By Elizabeth Segran July 08, 2022 Prime Day is upon us. But you don’t have to shop Amazon’s gargantuan two-day sale. The annual shopping event is taking place on July 12 and 13. As in the past, the e-commerce giant will entice shoppers to spend as much as possible by offering limited deals. Last year, … Continue reading Boycott Amazon Prime Day. Shop these alternatives instead →

12 Amazon Alternatives For People Shopping Online

Amazon Listing

Anand Srinivasan July 7, 2021 Amazon has been in the news lately for not-so-good reasons. Jeff Bezos has been accused of hiring trolls to defend the company in online attacks from its critics. This is after the company has been in the news for poor working conditions for its warehouse workers or the company’s persistent … Continue reading 12 Amazon Alternatives For People Shopping Online →

Data Alternatives: What Marketers Can Do To Increase Performance

Data Driven Techniques

Data Alternatives: What Marketers Can Do To Increase Performance by Laurie Sullivan , Staff Writer @lauriesullivan, April 12, 2021 Affinity Solutions commissioned Forrester Consulting to evaluate the readiness of companies to work with less customer data across digital channels based on the increase of consumer privacy demands and regulations, and the use of alternative data sources. … Continue reading Data Alternatives: What Marketers Can Do To Increase Performance →