Dan Moyle — July 25, 2019 Follow @danmoyle — July 25, 2019 Oh Facebook. What a complicated relationship we have with you. On one hand, we love the personal connections to family, old school friends, new friends, and monitoring our exes. We also love the “free marketing” Facebook Business Pages have given us. But then… … Continue reading 6 Alternatives to Facebook for Social Media Marketing
4 Best Constant Contact Alternatives for Your Business Constant Contact is one of the biggest names in email and e-commerce marketing, but that doesn’t mean it’s the only effective solution for your company. Many of its competitors arguably offer a better value and more robust set of features for certain functions. There’s no single best … Continue reading 4 Best Constant Contact Alternatives for Your Business
Google Apps And Utilities: Merkle’s Search Campaign Alternatives by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2019 It appears that internet utilities will take search into the future, whether organic or paid. Google-owned maps app Waze already allows small businesses to buy advertising through branded pins, paid-search results and pop ups. The feature was introduced more than … Continue reading Google Apps And Utilities: Merkle’s Search Campaign Alternatives
Jessie Coan — April 23, 2019 Follow @jessiecoan — April 23, 2019 Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. The rinse-and-repeat email method can work to generate … Continue reading 3 Alternatives to Email That Drive As Many MQLs (Or More)
Andrew Conrad — July 10, 2018 — July 10, 2018 For the Boomer generation, freedom meant car ownership. They shrugged off their overbearing parents and zipped around the country in Impalas, Mustangs, and Cortinas. Boomers coveted the open road, independence, and even disconnection. For Millennials, liberation is access to the internet. Millennials, as a community-oriented … Continue reading The Top 10 Slack Alternatives for Small Businesses
Greetje den Holder — January 26, 2018 Follow @GdenHolder — January 26, 2018 On January 16, 2018, YouTube announced major monetization changes. Creators must now accrue four thousand hours of watch time over the course of twelve months and reach a thousand subscribers to join YouTube’s Partner Program and qualify for monetization. This is a … Continue reading What Alternatives Are There for Small Creators on YouTube?
George Beall — January 5, 2018 Follow @GeorgePBeall — January 5, 2018 Minakel2003 / Pixabay Over the past few months, the social media landscape has distilled into a few major players. Instagram, the popular photo-sharing application, has quickly become a foundational component of this budding ecosystem. With nearly 800 million active users, the platform is … Continue reading 5 Best Instagress Alternatives to Grow Your Instagram Audience
Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing with the internet behemoths. Brian Handly on November 29, 2017 Early this year, I was invited to attend a meeting with a digital sales team for a well-known media company and an agency … Continue reading Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?
Katherine Raz — June 19, 2017 Follow @Signal— June 19, 2017 These days, discounts and free shipping offers are considered par-for-the-course in e-commerce marketing. In order to entice customers and keep them coming back, you have to rely on frequent dollars or percentage-off offers in your marketing. The same is true for your email list … Continue reading 5 Alternatives to Offering a Discount as your Email Signup Incentive
Rotem Gal — March 27, 2017 Follow @gal_rotem— March 27, 2017 While project management is being sought after by organizations to better carry out their projects and meet goals in a timely manner, recent statistics reveal that project management is failing. Nearly half of all traditional software projects are not delivered on time and exceed … Continue reading 3 Robust Alternatives to Microsoft Project Management Software