Tag Archives: Allows

Facebook’s Messenger Platform launched, allows businesses to build bots

Released in beta, Messenger Platform allows businesses to build bots that can interact with customers or even handle purchases. Danny Sullivan on April 12, 2016 at 12:45 pm Facebook wants to ensure that Messenger is the new way that businesses can connect with people, pushing the platform and new bot support at today’s F8 annual developers conference. … Continue reading Facebook’s Messenger Platform launched, allows businesses to build bots

Facebook’s New Audience Optimization Allows for Better Targeting

by Laura Donovan January 22, 2016 Follow @thewordproJanuary 22, 2016 Three weeks into the New Year and Facebook has announced another upgrade to its features (in addition to the new Sports Stadium and the new features added to Lead Ads). On January 21, they launched their new targeting tool, Audience Optimization. Audience Optimization will help … Continue reading Facebook’s New Audience Optimization Allows for Better Targeting

Facebook’s Topic Data Now Allows Advertisers To See What Users Are Talking About On Its Network

Prasant NaiduMarch 11, 2015 Advertisers are always looking at better ways to target online customers. Social media is where the conversations happen, users talk about everything from having a good day to which movie they watched in the weekend to the latest viral video they liked. Brands are spending time and money to tap that data, make … Continue reading Facebook’s Topic Data Now Allows Advertisers To See What Users Are Talking About On Its Network