Tag Archives: Algorithmic

Beyond heuristics: Algorithmic multi-channel attribution

Looking to improve your attribution modeling for better insights into your analytics? Columnist David Fothergill shares his method, which uses a Markov model to determine the relative value of each channel in your conversion path. David Fothergill on October 26, 2016   Marketing attribution continues to provoke many discussions, theories and debates these days. As … Continue reading Beyond heuristics: Algorithmic multi-channel attribution

How Twitter’s Algorithmic Timeline Affects Social Media Marketers

by Marko Saric February 20, 2016 Follow @MarkoSaricFebruary 20, 2016 Twitter is in trouble if you consider its ambitions to compete with Facebook and conquer the social media world. It’s under pressure to boost the growth and engagement on the platform. The growth has stalled with the monthly active users flat at 320 million. Twitter … Continue reading How Twitter’s Algorithmic Timeline Affects Social Media Marketers

How To Diagnose And Fix An Algorithmic SEO Issue

Paul SchmidtApril 12, 2015 Google makes daily changes to it’s search algorithms. One day they’re turning up the dial on knowledge graph cards and another they’re turning off authorship completely. With all of this constant change, how can you tell how this affects your organic traffic? Here’s a simple process you can use to see … Continue reading How To Diagnose And Fix An Algorithmic SEO Issue