See how an orchestrated approach can help marketing teams move faster, improve with every campaign and get more value from AI. By Benjamin De Castro Published on July 24, 2026 Campaigns are everything in marketing. Marketers’ lives are governed by briefs, calendars, media plans, budgets, kickoffs, retros, and the never-ending ancient dance of … Continue reading The 7 layers of an AI-ready marketing operating system
Many companies try to fix everything before using AI. Learn why starting with one important problem works better. By Shiv Gupta Published on July 15, 2026 Most discussions about AI readiness eventually turn into discussions about data. That makes sense. AI needs data that’s accessible, organized, secure, and reliable enough to support decisions. … Continue reading Why AI-ready data infrastructure is so hard to build
Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. Steve Bevilacqua on January 30, 2025 AI is reshaping marketing, but jumping on every new tool isn’t the path to success. True AI readiness comes from a strategic approach — assessing your tech stack, identifying real opportunities … Continue reading Is your marketing team AI-ready? 8 steps to strategic AI adoption
May 09, 2024 The right way to hire an AI-ready workforce Bad hiring decisions waste time, money, and productivity. To avoid hiring mistakes, this tech leader suggests a rigorous 3-step “structured interview.” BY Heide Abelli The strategic deployment of AI technologies is central to maintaining and enhancing competitive advantage in today’s digital economy. The expectation is … Continue reading The right way to hire an AI-ready workforce
Use these practical tips to prepare your customer data so you can make the most of artificial intelligence. Gene Marks on March 27, 2024 Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That’s great and exciting. But there’s … Continue reading How to make sure your data is AI-ready
