Hightouch unveils AI agents trained in real marketing workflows, hoping to make it easier for marketers to work smarter and faster. Mike Pastore on November 12, 2025 Hightouch today introduced Hightouch Agents, designed to accelerate and automate a wide array of slow, manual tasks that hinder marketing efforts. Hightouch Agents connect directly to a … Continue reading Hightouch enters the fray for agentic AI for marketers
Pick Me! Brands Can No Longer ‘Buy Their Way’ Into Consumers’ Hearts by Laurie Sullivan , Staff Writer, November 5, 2025 Agencies and ad-technology companies are rolling out simulation tools to tell brands how to get the AI-based agents to recommend their products to consumers. Jellyfish, an agency under The Brandtech Group, released one on … Continue reading Pick Me! Growing List Shows Agentic Preferences For Purchases
Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched. Mike Pastore on October 16, 2025 ExactTarget, the tool that would go on to become Salesforce Marketing Cloud after it was acquired by Salesforce in 2013, was launched 25 years ago this year. Marketing Cloud … Continue reading Salesforce Marketing Cloud enters the agentic era
October 09, 2025 Trust and governance in the shift to agentic transformation I recently had an unsettling rideshare experience. Let me paint a visual picture. You have a Tesla doing its self-driving thing, a guy just sitting in the driver’s seat “supervising,” and a terrified human (me) in the backseat looking on in horror. Finally, … Continue reading Trust and governance in the shift to agentic transformation
WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030 by Laurie Sullivan , Staff Writer, September 9, 2025 WPP Media officially published its Advertising in 2030 report on Tuesday. The company had previewed parts of the report in June. The updated version highlights how industry experts see the future of media, technology, … Continue reading WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030
July 17, 2025 Agentic AI can help nonprofits find new funding sources BY Scott Brighton Consultants, advisors, and boards are consistently giving nonprofits the same singular advice in 2025: Diversify fundraising sources. Why? Because the new administration’s reduced appetite for federal funding has created challenges ranging from significant budget cuts to threats to organizational survival for … Continue reading Agentic AI can help nonprofits find new funding sources
July 10, 2025 Why beauty brands that embrace agentic AI will succeed BY Alice Chang Shopping has evolved more over the past 10 years than it has in the previous 50. Once rooted in an in-person experience of trial and tactility, the path to purchase has changed dramatically—propelled by rapid advancements in technology, shifting consumer expectations, … Continue reading Why beauty brands that embrace agentic AI will succeed
Forget chatbots. The future of digital asset management isn’t just about AI; it’s about AI agents taking over the tedious tasks you hate. Vertesia on June 24, 2025 The MarTech landscape is in constant flux, and while many tout the transformative power of Generative AI (GenAI), few truly grasp the seismic shift that’s happening … Continue reading Advanced agentic use cases for Digital Asset Management by Vertesia
At Pegaworld, the company showcased AI-powered tools to simplify how enterprises automate work, build applications and upgrade outdated systems. Constantine von Hoffman on June 2, 2025 Pegasystems kicked off the Pegaworld user fest today by announcing a range of AI-powered tools designed to simplify how enterprises automate work, build applications and upgrade outdated systems. … Continue reading Pegasystems unveils agentic coordination solution
Adobe’s AI Agentic Vision For Creators by Laurie Sullivan , Staff Writer @lauriesullivan, April 10, 2025 Adobe later this month will debut the foundation for what will become its first creative AI agent in Photoshop, but the company has an agentic vision for each of its platforms. For Photoshop, the company’s vision is to analyze images … Continue reading Adobe’s AI Agentic Vision For Creators
