Trying to navigating the shifts in the CDP market can feel dizzying. Here’s what we learned from last week’s agentic CDP news. By Mike Pastore Published on June 22, 2026 After a wave of consolidation over the past six years, more than a few martech minds wondered if the CDP was a better … Continue reading Ready or not, welcome to the era of the agentic CDP
Before committing to new platforms, identify what your brand will still own, measure, and control when agentic commerce changes. By Greg Kihlstrom Published on June 16, 2026 Walk into any CMO’s office this quarter, and you’ll find a stack of vendor proposals built on 12-month payback periods, with vendors quite confident about … Continue reading 3 direct mail lessons for evaluating agentic commerce
After weeks of speculation, Databricks entered the martech space with an agentic CDP built for an agentic era of marketing and shopping. By Mike Pastore Published on June 16, 2026 Databricks put an end to weeks of rumors today as it announced CustomerLake, an agentic CDP. The announcement came at the company’s Data … Continue reading Databricks unveils CustomerLake, its agentic CDP
Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels. By Constantine von Hoffman Published on June 3, 2026 Salesforce unveiled a new set of agentic marketing tools today at its Connections event in Chicago. They are designed to automate more of the marketing workflow, … Continue reading Salesforce pushes agentic marketing from planning to pipeline
Consumers may choose brands emotionally, but AI agents will evaluate pricing, service, delivery, and loyalty value. By Greg Kihlstrom Published on May 22, 2026 In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose brands based on emotion or identity, but their AI agents will evaluate … Continue reading In agentic commerce, your brand promise must be provable
Data was nice, but high-value, proprietary data you can use to train AI agents is even better. By Mike Pastore Published on May 18, 2026 Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday, the latest in a series of data plays by the advertising giant. But unlike the acquisition of … Continue reading Publicis buys LiveRamp to build agentic AI capabilities on proprietary data
Google Tests ‘Remy’: How Soon Before Agents Own The Ad Chain? by Laurie Sullivan , Staff Writer, May 6, 2026 There is an ongoing debate about whether advertisers are ready for agentic agents to take complete control of advertising platforms — and even rewrite them in real time with the ability to create, build and … Continue reading Google Tests ‘Remy’: How Long Before Agentic Personalizes Ads?
The failure rate is not about technology. It is about the humans deploying it… and the ones missing from the equation entirely. By Optimove Published on April 29, 2026 Fact: Agentic AI is making humans indispensable. More than 40% of agentic AI projects will be canceled by the end of 2027. That is a … Continue reading Gartner: 40% of agentic AI projects will fail, making humans indispensable by Optimove
Taboola Strengthens Agentic For Open Web Ads by Laurie Sullivan , Staff Writer, April 24, 2026 Taboola entered the next phase of its agentic ad system this week, launching a rebuilt platform and AI-generated advertisement running on YouTube that highlights its features, benefits, and future. “Fishing for customers through search and social hit a performance … Continue reading Taboola Strengthens Agentic Across Open Web Advertising
Heading Into Agentic AI With A New CRO by Laurie Sullivan , Staff Writer, March 6, 2026 LoopMe recently announced its role as a founding member of AgenticAdvertising.org, an independent initiative that launched in December 2025, which aligns with its focus to unlock artificial intelligence (AI) benefits via collaboration, interoperability, and open standards. Agentic AI will … Continue reading Heading Into Agentic AI With A New CRO
