As AI agents take over product discovery, marketers risk losing pricing power and customer relationships unless they own the underlying data. By Ana Mourão Published on July 24, 2026 The agentic commerce conversation inside marketing teams narrowed to a single question: how do we get the AI to recommend us? It’s a reasonable … Continue reading The real risk in agentic commerce
Slow Agentforce adoption highlights the poor data quality and operational readiness limiting enterprise AI adoption. By Constantine von Hoffman Published on July 17, 2026 Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far, only 34% of customers have adopted it. As … Continue reading Salesforce’s woes underline marketing’s agentic AI problems
Programmatic Shift: Impact Of Agentic Media Buying by Laurie Sullivan , Staff Writer, July 2, 2026 Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill-rate monetization metrics. Unlike traditional media buying that often spans broader types of inventory and audience segments, … Continue reading Programmatic Shift: Impact Of Agentic Media Buying
A single afternoon of tool-calling can eat a $20 monthly subscription. The fix isn’t using fewer tools, it’s changing where your data lives. By Pamela Parker Published on June 29, 2026 Marketers embraced AI when it was priced like an all-you-can-eat buffet. Providers’ shift to token-based pricing comes just as agentic workflows are … Continue reading Agentic AI is rewriting martech economics and infrastructure
Agentic Commerce Forecast To Reach 1.3B Users By 2031 by Laurie Sullivan , Staff Writer, June 29, 2026 HP’s personal computers and printers division has partnered with OpenAI’s enterprise part of the company, Frontier, to transition from isolated AI chatbots to autonomous “AI coworkers” capable of handling complete multi-step tasks. The partnership extends how HP … Continue reading Agentic Commerce Forecast To Reach 1.3B Users By 2031
Trying to navigating the shifts in the CDP market can feel dizzying. Here’s what we learned from last week’s agentic CDP news. By Mike Pastore Published on June 22, 2026 After a wave of consolidation over the past six years, more than a few martech minds wondered if the CDP was a better … Continue reading Ready or not, welcome to the era of the agentic CDP
Before committing to new platforms, identify what your brand will still own, measure, and control when agentic commerce changes. By Greg Kihlstrom Published on June 16, 2026 Walk into any CMO’s office this quarter, and you’ll find a stack of vendor proposals built on 12-month payback periods, with vendors quite confident about … Continue reading 3 direct mail lessons for evaluating agentic commerce
After weeks of speculation, Databricks entered the martech space with an agentic CDP built for an agentic era of marketing and shopping. By Mike Pastore Published on June 16, 2026 Databricks put an end to weeks of rumors today as it announced CustomerLake, an agentic CDP. The announcement came at the company’s Data … Continue reading Databricks unveils CustomerLake, its agentic CDP
Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels. By Constantine von Hoffman Published on June 3, 2026 Salesforce unveiled a new set of agentic marketing tools today at its Connections event in Chicago. They are designed to automate more of the marketing workflow, … Continue reading Salesforce pushes agentic marketing from planning to pipeline
Consumers may choose brands emotionally, but AI agents will evaluate pricing, service, delivery, and loyalty value. By Greg Kihlstrom Published on May 22, 2026 In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose brands based on emotion or identity, but their AI agents will evaluate … Continue reading In agentic commerce, your brand promise must be provable
