Google Tests ‘Remy’: How Soon Before Agents Own The Ad Chain? by Laurie Sullivan , Staff Writer, May 6, 2026 There is an ongoing debate about whether advertisers are ready for agentic agents to take complete control of advertising platforms — and even rewrite them in real time with the ability to create, build and … Continue reading Google Tests ‘Remy’: How Long Before Agentic Personalizes Ads?
The failure rate is not about technology. It is about the humans deploying it… and the ones missing from the equation entirely. By Optimove Published on April 29, 2026 Fact: Agentic AI is making humans indispensable. More than 40% of agentic AI projects will be canceled by the end of 2027. That is a … Continue reading Gartner: 40% of agentic AI projects will fail, making humans indispensable by Optimove
Taboola Strengthens Agentic For Open Web Ads by Laurie Sullivan , Staff Writer, April 24, 2026 Taboola entered the next phase of its agentic ad system this week, launching a rebuilt platform and AI-generated advertisement running on YouTube that highlights its features, benefits, and future. “Fishing for customers through search and social hit a performance … Continue reading Taboola Strengthens Agentic Across Open Web Advertising
Heading Into Agentic AI With A New CRO by Laurie Sullivan , Staff Writer, March 6, 2026 LoopMe recently announced its role as a founding member of AgenticAdvertising.org, an independent initiative that launched in December 2025, which aligns with its focus to unlock artificial intelligence (AI) benefits via collaboration, interoperability, and open standards. Agentic AI will … Continue reading Heading Into Agentic AI With A New CRO
Airbnb To Build An Agentic Experience For Travelers by Laurie Sullivan , Staff Writer, February 13, 2026 Airbnb’s artificial intelligence (AI) team, led by a former Apple and Meta Platforms expert, is building a native AI experience for travel in which the technology goes beyond searching for the user — it knows their likes and … Continue reading Airbnb To Build An Agentic Experience For Travelers
Agentic AI goes beyond automation to plan, execute and optimize marketing across channels — with minimal human intervention. By John Premkumar January 29, 2026 Across industries, agentic AI is rapidly moving beyond basic customer service roles to assume frontline marketing responsibilities. In the U.S. — where the market for agentic AI is projected … Continue reading Why agentic AI is different from traditional marketing automation
Performance Forced By Agentic To Take New Ride Through Funnel by Laurie Sullivan , Staff Writer, January 12, 2026 Marketers and technologists have spent years developing omnichannel strategies, only for AI to change everything. As many have pointed out, autonomous agents don’t browse sites they find the products and make the purchase. It’s changing performance … Continue reading Performance Forced By Agentic To Take New Ride Through Funnel
Google’s new commerce framework cranks up the heat on ‘agentic shopping’ The Universal Commerce Protocol introduces three new major AI features meant to reduce friction when online shopping. Jackson Chen Mon, January 12, 2026 Google To further push the limits of consumerism, Google has launched a new open standard for agentic commerce that’s called … Continue reading Google’s new commerce framework cranks up the heat on ‘agentic shopping’
How Howie Mandel’s Clean Eating Ties To Agentic Measurement by Laurie Sullivan , Staff Writer, January 7, 2026 The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but JamPack’d’s co-founder never thought the technology would nearly double campaign performance for ads running across apps owned by … Continue reading How Howie Mandel’s Clean Eating Ties To Agentic Measurement
The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. By Constantine von Hoffman , January 6, 2026 IAB Tech Lab released an agentic roadmap outlining how the digital advertising industry can scale agentic buying and selling without tearing down what already works. … Continue reading IAB releases agentic AI roadmap for digital advertising
