Google Agentic AI Meets Verified Data For Finance by Laurie Sullivan , Staff Writer, August 25, 2026 Dun & Bradstreet (D&B) is bringing its “Commercial Graph” into “Gemini Enterprise for Financial Services” by Google Cloud via Model Context Protocol (MCP) integrations. This integration and new service from Google, announced today, introduces a path to verification and … Continue reading Google Agentic AI Meets Verified Data For Finance
Microsoft Advertising’s Agentic Playbook by Laurie Sullivan , Staff Writer, August 21, 2026 Microsoft Advertising on Friday released an agentic commerce blueprint to guide businesses, retailers and developers when artificial intelligence (AI) agents make purchases on behalf of humans. Part of the plan means helping companies prepare readable data to drive product recommendations and optimization. … Continue reading Microsoft Advertising’s Agentic Playbook
Microsoft Advertising’s Agentic Playbook by Laurie Sullivan , Staff Writer, August 21, 2026 Microsoft Advertising on Friday released an agentic commerce blueprint to guide businesses, retailers and developers when artificial intelligence (AI) agents make purchases on behalf of humans. Part of the plan means helping companies prepare readable data to drive product recommendations and optimization. … Continue reading AI Buys It: Microsoft Advertising Agentic Playbook
Agentic Guardrails Create Custom Ad Framework by Laurie Sullivan , Staff Writer, August 5, 2026 PubMatic has introduced an advanced governance and guardrail architecture for its AgenticOS platform, combining technical controls with operational policies. It offers users of the platform the ability to customize the framework to maintain human control and auditability over autonomous AI … Continue reading Agentic Guardrails Create Custom Ad Framework
AI Buyers: How Agentic Machines Hijack B2B Funnels by Laurie Sullivan , Staff Writer, August 4, 2026 Marketers supporting the B2B go-to-market (GTM) movement must account for the machine being part of the purchase process now that companies have begun to use agentic artificial intelligence (AI). The machine gathers information, synthesizes it for answers and … Continue reading AI Buyers: How Agentic Machines Hijack B2B Funnels
As AI agents take over product discovery, marketers risk losing pricing power and customer relationships unless they own the underlying data. By Ana Mourão Published on July 24, 2026 The agentic commerce conversation inside marketing teams narrowed to a single question: how do we get the AI to recommend us? It’s a reasonable … Continue reading The real risk in agentic commerce
Slow Agentforce adoption highlights the poor data quality and operational readiness limiting enterprise AI adoption. By Constantine von Hoffman Published on July 17, 2026 Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far, only 34% of customers have adopted it. As … Continue reading Salesforce’s woes underline marketing’s agentic AI problems
Programmatic Shift: Impact Of Agentic Media Buying by Laurie Sullivan , Staff Writer, July 2, 2026 Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill-rate monetization metrics. Unlike traditional media buying that often spans broader types of inventory and audience segments, … Continue reading Programmatic Shift: Impact Of Agentic Media Buying
A single afternoon of tool-calling can eat a $20 monthly subscription. The fix isn’t using fewer tools, it’s changing where your data lives. By Pamela Parker Published on June 29, 2026 Marketers embraced AI when it was priced like an all-you-can-eat buffet. Providers’ shift to token-based pricing comes just as agentic workflows are … Continue reading Agentic AI is rewriting martech economics and infrastructure
Agentic Commerce Forecast To Reach 1.3B Users By 2031 by Laurie Sullivan , Staff Writer, June 29, 2026 HP’s personal computers and printers division has partnered with OpenAI’s enterprise part of the company, Frontier, to transition from isolated AI chatbots to autonomous “AI coworkers” capable of handling complete multi-step tasks. The partnership extends how HP … Continue reading Agentic Commerce Forecast To Reach 1.3B Users By 2031
