The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid work Grammarly on January 26, 2022 It goes without saying that the past year has been a time of momentous change for marketers. In previous articles, I addressed how CMOs and leaders have had to … Continue reading CMOs, put these 4 trends at the top of your agenda for success this year
Don’t miss this exclusive opportunity to continue your learning initiatives and train with marketing experts — all from the comfort and safety of your desk. Scott Brinker on April 6, 2020 at 11:00 am “How will my martech stack and processes be impacted by COVID-19?”“How can I deliver a personalized user experience without betraying privacy?”“How … Continue reading The Discover MarTech agenda is live: See the free, expert-led sessions in store
Howie Jones — March 7, 2019 — March 7, 2019 According to a study conducted by Verizon Business, meetings are the number one time waster in the workplace. That’s because most meetings are unorganized, have no purpose, and go so off-topic that the meetings runs longer than it has to. The easiest way to solve … Continue reading How to Create a Meeting Agenda That Really Works
Rick Goodman — February 6, 2019 Follow @DrRickGoodman — February 6, 2019 When you invite other people to a meeting, they have every right to expect you to run that meeting efficiently. It’s the height of unprofessionalism—to say nothing of rudeness and inefficiency—for you to waste their time. To that end, one of the best … Continue reading How to Set an Effective Meeting Agenda
Personal Branding Blog — January 8, 2019 — January 8, 2019 Recently, I attended a large business event in a warm and humid city in the Southeast. The agenda urged participants to dress “casual.” Not business casual. Women have largely cracked that code. For those who haven’t there’s no shortage of advice. And retailers have … Continue reading When the Meeting Agenda Says “Casual Attire”
AI, marketing efficiency, and what happens to a martech stack when companies merge… get it all at MarTech. Scott Brinker on December 7, 2018 Marketing. Technology. Management. Content. Code. Corporate. The creative. The nerd. The suit. Three different disciplines. Three different domains. Three different clichés. Divided by decades of conceptual and cultural barriers, these tribes … Continue reading MarTech Manifesto
Kickstart 2019 with actionable search marketing tactics that deliver success. Chris Sherman on October 23, 2018 I just met with the Search Engine Land editors to build out the agenda for SMX® West 2019 and I have to say, I think you’re going to love it. We reviewed more than 100 pitches from passionate search marketers … Continue reading Here’s a sneak peek at the SMX West 2019 agenda
Why Amazon Should Be Top Of Marketers’ Agenda by Joel Davis , Columnist, June 28, 2018 Google has dominated the search scene long enough that a generation of young people is left wondering how baby boomers managed “back in the day.” Now, however, a new giant is entering the search arena. Amazon is starting to … Continue reading Why Amazon Should Be Top Of Marketers’ Agenda
Of course you want to learn from your marketing tests and experiences, but contributor Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward. Jose Cebrian on March 12, 2018 We all want our marketing programs to improve continuously. Sure, part of that quest is about beating goals and … Continue reading Building a learning agenda into your marketing program
Mladen Kresic — November 6, 2016 Follow @KRNegotiators— November 6, 2016 The “time factor” — how you manage it against other considerations and use the high-level (or macro) agenda to help create agreement has a huge impact on your success! This was certainly the case during an engagement with one of our technology clients, whose … Continue reading Negotiation Examples: The Power of Agenda Management
