Tag Archives: Agency

Agency commits to equality in influencer marketing

And sets itself measurable goals. Rodric Bradford on August 13, 2020 As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on … Continue reading Agency commits to equality in influencer marketing →

Agency Optimization Shortcut: Understand the 6 Agency Roles

Agency Business

Karl Sakas August 7, 2020 Agency roles fit into 6 categories: AM, PM, SME, Strategist, BizDev, and Support. Agency owners frequently ask me for advice on agency structure and roles, including how to change team structure as they grow. The right approach is unique to your agency, but there’s a universal factor—all agency roles fit … Continue reading Agency Optimization Shortcut: Understand the 6 Agency Roles →

The Agency in 2030: Preparing for the Future, Today

Agency Business

Hannah Cohen July 20, 2020 How will the world change in 10 years? What can your agency do to keep up? Find some answers in this blog post. Let’s rewind the clock to January 2010. The iPhone is barely three years old. Facebook is two years away from its IPO. And Uber wouldn’t have its … Continue reading The Agency in 2030: Preparing for the Future, Today →

Prepare for Employee Turnover at Your Agency… Because Everyone Will Leave You Eventually

Agency Business

Karl Sakas July 17, 2020 Be proactive: Follow my 4 steps to help you prepare for employee turnover at your agency. As an agency leader, you face an inevitable reality: 100% of your employees will eventually leave you, whether voluntarily or involuntarily. Agency benchmark: your annual employee turnover should be under 20%. The good news … Continue reading Prepare for Employee Turnover at Your Agency… Because Everyone Will Leave You Eventually →

The Agency Guide to Effortless Time Tracking

Agency Business

Hannah Cohen — June 8, 2020 Free-Photos / Pixabay Time tracking is essential for smoother agency operations. Learn why it’s important and how to do it right. The agency world revolves around time. Deadlines, launch dates, billable hours – everything you do has a temporal component. Your agency becomes more successful when it can bill … Continue reading The Agency Guide to Effortless Time Tracking →

How to Leverage LinkedIn to Find Clients & Grow Your Agency

LinkedIn Utilization

Nick Brown — June 4, 2020 Source: Oberlo In business, it’s about who you know. In today’s business, it’s about who you know on the Internet. Making company connections is no longer as simple as shaking hands after a golf game, or exchanging calling cards over a beer. Everyone and everything is online, and businesses … Continue reading How to Leverage LinkedIn to Find Clients & Grow Your Agency →

6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19

Small Business Marketing

Brett McHale — June 3, 2020 The COVID-19 pandemic has certainly impacted digital marketing agencies large and small. But the reality of the business models is that small and large agencies are feeling the impact very differently. Larger agencies often have multiple employees to worry about and costly office rent, which can mean limited flexibility … Continue reading 6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19 →

13 Essential Agency Tips to Tackle the Post-Lockdown World

Agency Business

Hannah Cohen — May 11, 2020 With COVID-19 lockdowns ending, you have to create a plan to get back on track. Follow these 13 tips to tackle the post-lockdown world. After weeks, lockdowns are slowly being lifted around the world. And businesses around the world are asking the same question: Now what? Do you continue … Continue reading 13 Essential Agency Tips to Tackle the Post-Lockdown World →

The Pros and Cons of Working With a Software Development Agency

Outsourcing

Dean Levitt — May 7, 2020 When your business takes the step of custom-coding an app, a new website, or an e-commerce store, a choice rears its ugly head. Do you hire a full-time programmer in-house, or a software development agency? There are pros and cons to each option, and the right choice depends on … Continue reading The Pros and Cons of Working With a Software Development Agency →

Are You Missing Out on the Most Critical Digital Agency Deliverable?

Agency Business

Randy Milanovic — May 7, 2020 Ask the average business leader what they want from their web partner and they may tell you it’s a killer website. Okay, so you know making it pretty isn’t enough… they might also mention prompt service, transparent billing, or consistent lead generation results. These are all good answers of … Continue reading Are You Missing Out on the Most Critical Digital Agency Deliverable? →