Tag Archives: against

5 Referral Partner Program Benchmarks to Measure Against [Infographic]

Jessica Edmondson — August 15, 2017 Follow @ContentMktg2 — August 15, 2017 As a result of the changes taking place in the partner ecosystem, it has become of paramount importance to analyze how partners and their relative programs are performing in order to meet and adjust to mounting growth objectives. With that in mind the … Continue reading 5 Referral Partner Program Benchmarks to Measure Against [Infographic]

How to Measure Against New Customer Referral Program Benchmarks

Jessica Edmondson — July 1, 2017 Follow @ContentMktg2 — July 1, 2017 Impactful, strategy-changing customer engagement and referral program data just hit the market this past week. This data comes from the release of the new report, The State of Business Customer Referral Programs, and the webinar, Customers: Your most important source of demand, with … Continue reading How to Measure Against New Customer Referral Program Benchmarks

Competing Against “Do Nothing” And “Do Something Completely Different”

Bob Apollo — May 12, 2017 Follow @bobapollo— May 12, 2017 Complex B2B buying decisions are fundamentally exercises in change management and in an increasing number of cases even apparently well-qualified prospects, after carefully evaluating their options, are deciding to stick with the status quo and not change anything – at least for the moment. … Continue reading Competing Against “Do Nothing” And “Do Something Completely Different”

The How vs the Who: An Argument Against Attribution & Hack Back

Sam Bisbee — November 8, 2016 Follow @sbisbee— November 8, 2016 A lot of organizations focus their efforts on identifying external actors, distinguishing between different groups that may be attempting malicious activity. At some organizations, this is relevant due to the defender’s sophistication, capabilities, and relationships. However, they are the 1%-ers and have many of … Continue reading The How vs the Who: An Argument Against Attribution & Hack Back

Facebook wants to show brands how its ads measure up against TV, others

Facebook’s latest measurement news explained using sports analogies. Tim Peterson on September 21, 2016    On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitty-grittiness. But as boring or inside-baseball as they may seem, they’re important. So it’s important to explain … Continue reading Facebook wants to show brands how its ads measure up against TV, others