Tag Archives: against

Want Better Profit Margins? Stop Selling Against Yourself!

Karl Sakas — June 19, 2018 Follow @KarlSakas — June 19, 2018 Stop selling against yourself! You’re hurting your profit margins. Visiting Australia, I passed a dry cleaner in Sydney—and noticed a terrifying sign (see right). It said: “All Prices Are Negotiable.” Are you telling your agency’s clients—directly or indirectly—that you’ll cut your prices for … Continue reading Want Better Profit Margins? Stop Selling Against Yourself!

Consumers Press Case Against Turn Over ‘Zombie’ Cookies

Consumers Press Case Against Turn Over ‘Zombie’ Cookies by Wendy Davis  @wendyndavis, June 14, 2018 Two New York residents who are suing Turn argue in new court papers that they should be allowed to proceed with allegations that the ad company violated their privacy by using a controversial tracking technology to recreate deleted cookies. Turn … Continue reading Consumers Press Case Against Turn Over ‘Zombie’ Cookies

Stop competing against yourself for your own customers

Does your organization have multiple teams running separate campaigns to reach the same customer? You’re not alone. Contributor Victor Wong explains how you can cut back on the inefficiencies and put the customer first. Victor Wong on January 16, 2018   What do telecom, financial services and CPG (consumer packaged goods) have in common? Besides … Continue reading Stop competing against yourself for your own customers

5 Referral Partner Program Benchmarks to Measure Against [Infographic]

Jessica Edmondson — August 15, 2017 Follow @ContentMktg2 — August 15, 2017 As a result of the changes taking place in the partner ecosystem, it has become of paramount importance to analyze how partners and their relative programs are performing in order to meet and adjust to mounting growth objectives. With that in mind the … Continue reading 5 Referral Partner Program Benchmarks to Measure Against [Infographic]

How to Measure Against New Customer Referral Program Benchmarks

Jessica Edmondson — July 1, 2017 Follow @ContentMktg2 — July 1, 2017 Impactful, strategy-changing customer engagement and referral program data just hit the market this past week. This data comes from the release of the new report, The State of Business Customer Referral Programs, and the webinar, Customers: Your most important source of demand, with … Continue reading How to Measure Against New Customer Referral Program Benchmarks

Competing Against “Do Nothing” And “Do Something Completely Different”

Bob Apollo — May 12, 2017 Follow @bobapollo— May 12, 2017 Complex B2B buying decisions are fundamentally exercises in change management and in an increasing number of cases even apparently well-qualified prospects, after carefully evaluating their options, are deciding to stick with the status quo and not change anything – at least for the moment. … Continue reading Competing Against “Do Nothing” And “Do Something Completely Different”