Tag Archives: against

Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You

Sebastian Compagnucci July 23, 2020 We all know the keywords we want to rank for, but that doesn’t mean Google actually wants to rank your content for those queries. Google’s algorithm may have already decided the intent of a query directly conflicts with the page you would like to rank. By understanding SERP intent, you … Continue reading Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You

Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud

Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud by Laurie Sullivan  @lauriesullivan, July 1, 2020 Ad-fraud prevention firm CHEQ on Wednesday moved its ad verification services to support paid search and paid-search advertising. The service, called CHEQ PPC, expands the company’s offerings beyond impression-based programmatic advertising. The goal is to help companies avoid losing … Continue reading Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud

Stop Banging Your Head Against the Wall and Hire a Blog Copywriter Immediately

Matt Brennan — May 25, 2020 There are a lot of benefits to be had when you hire a blog copywriter… You wouldn’t walk into a psychiatrist’s office and ask “That’s it, am I cured?” after one appointment. You wouldn’t eat healthy for a day and expect to hit your weight-loss goals. You shouldn’t expect … Continue reading Stop Banging Your Head Against the Wall and Hire a Blog Copywriter Immediately

As a Leader, Are You Working Against Yourself? It’s Highly Possible

JoAnn Corley — March 19, 2020 What if I told you, as a business owner or executive/ senior leader there is a high probability you are consistently working against yourself, would you believe me? As someone who has worked in the realm of leadership and management for over 20 years with a specialty in human … Continue reading As a Leader, Are You Working Against Yourself? It’s Highly Possible

Brand Awareness is Your Insurance Policy Against Dirty Tricks in PPC

Pauline Jakober — October 7, 2019 Follow @GrpTwentySeven The paid search community was recently caught up in a flurry of tweets on the topic of a certain “dirty trick.” The CEO of Basecamp, Jason Fried, complained that Google Ads allows competitors to bid on a company’s branded keywords (including his own). He claims that the … Continue reading Brand Awareness is Your Insurance Policy Against Dirty Tricks in PPC

What’s One of the Biggest Crimes Committed Against Your Business?

JoAnn Corley — September 11, 2019 Follow @joann corley — September 11, 2019 Wanna know one of the the most significant crimes committed against the business community?…the separation of HR and management. This antiquated dividing wall has done more to set up businesses to waste time, money and talent. Every day I see money steadily … Continue reading What’s One of the Biggest Crimes Committed Against Your Business?

SMBs Must Optimize Digital Processes to Compete Against Leading Brands

Andrew Filev — June 25, 2019 — June 25, 2019 SMB owners rarely have the luxury of stepping back to evaluate productivity in their organizations. They’re too busy doing the hard work of driving growth themselves, carrying a herculean number of tasks on their shoulders. As a result, small businesses frequently suffer from poor processes … Continue reading SMBs Must Optimize Digital Processes to Compete Against Leading Brands

Facebook Showcase offers upfront ad buys against premium video content

Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences. Amy Gesenhues on February 27, 2019 Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and … Continue reading Facebook Showcase offers upfront ad buys against premium video content