Tag Archives: again

Building Your Personal Brand — Again

Dave Brock — August 26, 2019 Follow @davidabrock — August 26, 2019 There’s a lot of discussion about how important it is for sales people to “build their personal brands.” I’ve written about this topic several times before, even using the same title before. But it’s a topic, as much as I wish would go … Continue reading Building Your Personal Brand — Again →

Omnichannel Returns: Everything Old Is New Again

Omni-Channel

Omnichannel Returns: Everything Old Is New Again by Sarah Mahoney , Staff Writer @mahoney_sarah, August 19, 2019 While digging into the consumer brands that won this year’s honors in CircleUp (see related story below), I got curious about how the investment firm is sizing up the D2C landscape. Patrick Robinson, a general partner at the company, … Continue reading Omnichannel Returns: Everything Old Is New Again →

3 Hacks to Never Stress About Your Business’s Social Media Content Ever Again

Social Media Education

Shaina Weisinger — May 2, 2019 — May 2, 2019 Not only are businesses told that their brand has to be everywhere their potential customer is, but businesses are also taught to educate and speak to their audience differently based on various social media platforms. What’s posted on a business’ Instagram account is usually very … Continue reading 3 Hacks to Never Stress About Your Business’s Social Media Content Ever Again →

How to make old content marketing new again

Content Marketing

Your archives just might be a traffic gold mine if you take the right steps to refresh and resurface those pieces, marketers say. Amy Gesenhues on March 20, 2019 A major benefit of high-performance content marketing is that it doesn’t have to retire. If a blog post, article or any piece of content does exceptionally … Continue reading How to make old content marketing new again →

Stuck Again? Try ‘Decoupling’ Things!

Business Development

Karl Sakas — January 7, 2019 Follow @KarlSakas — January 7, 2019 Feeling stuck at your agency? You might be using “over-coupling” as a defense mechanism to avoid something else. The solution? A coaching strategy I call “decoupling.” As humans, we frequently get stuck because we choose to make one thing falsely contingent on another. … Continue reading Stuck Again? Try ‘Decoupling’ Things! →

Contextual ads are back (again)

Advertisement Industry

A new report from contextual ad firm GumGum surveyed ad execs and found that content-based advertising has not succumbed to audience targeting. Barry Levine on September 18, 2018 The big question in ad targeting is whether the future has been worth it. While advertisers in the past ran ads for cars next to automotive … Continue reading Contextual ads are back (again) →

Amazon — Once Again- – Fights Fake Reviews, Click Fraud

Fake Reviews

Amazon — Once Again- – Fights Fake Reviews, Click Fraud by Laurie Sullivan @lauriesullivan, (July 31, 2018) Scams used to outsmart Amazon’s algorithms that are intended to rank and serve up the most relevant products at the top of the results page are growing nearly as fast as its budding search and advertising businesses. The … Continue reading Amazon — Once Again- – Fights Fake Reviews, Click Fraud →

Lost Your Entrepreneurial Spark? Here Are 3 Ideas to Get Yourself Motivated and Inspired Again

Motivation

Avinash Nair — July 27, 2018 Follow @AviNair52 — July 27, 2018 The life of an entrepreneur certainly comes with a long list of challenges and not just business-related ones. A successful entrepreneur, by nature, is a disrupter. Entrepreneurs forge their own path and look for new, exciting ways to shake up the market and … Continue reading Lost Your Entrepreneurial Spark? Here Are 3 Ideas to Get Yourself Motivated and Inspired Again →

It’s time for the brand promise to evolve. Again.

Branding Trends

Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative. John Nardone on June 28, 2018 With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is beneath a regulatory cloud, … Continue reading It’s time for the brand promise to evolve. Again. →

Burned Out on Blogging? Here’s How to Get Back Into It Again

Blogging Tips

Deborah Sweeney — May 28, 2018 Follow @MyCorporation— May 28, 2018 If your business has never had a company blog, started one up and then took a lengthy hiatus, or posted content so frequently that it caused you to burn out, it’s time to take a moment to reexamine your place as a blogger. You … Continue reading Burned Out on Blogging? Here’s How to Get Back Into It Again →