Dave Brock April 15, 2021 No, I’m no channeling my inner Simon Sinek. But “Why” is a fundamental question we too seldom challenge ourselves with. The concept of the “5 Why’s” appears to have originated in in the 1950’s-60’s with Sakichi Toyoda as a cornerstone of the Toyota Production System. It is a fundamental problem … Continue reading Start With Why, Then Ask Why Again, Then…
Dave Sutton November 8, 2020 Since Tim Berners-Lee published the world’s first web page back in August 1991, the Internet has grown exponentially to become the world’s greatest source of data and information. The worldwide web has transformed almost every aspect of modern life, allowing levels of interaction and forms of communication that were previously … Continue reading Think You Know How Search Works?… Think Again.
Rob Wilson October 9, 2020 As a Domain Broker, I get told regularly that “domain names don’t matter. It’s all about Google these days”. This is usually said by someone in the market for a domain but doesn’t feel like paying more than $ 50 for it. One of the most important parts of my … Continue reading “Wait, What Was That Site Again?”
Sahail Ashraf September 17, 2020 Facebook has suddenly started to recommend the use of hashtags again. We don’t know why exactly, but we have a couple of ideas. Facebook moves fast, and a recent development proves again that it is relentless in its approach to develop a product that is always improving. The whole thing … Continue reading Facebook Is Pushing Hashtags Again. Why?
Sahail Ashraf August 28, 2020 Brands have been using TikTok for a while now. But it can be hit-and-miss. TikTok’s response? A new brand and a new website. TikTok pretty much dominates much of the discussion around social media at the moment. Up to now though, it has remained a platform that marketers have found … Continue reading TikTok Launches Business Platform… Again
Choncé Maddox — May 22, 2020 Let’s face it, some freelancers often worry about how and whether they’ll get paid. This isn’t anything new and according to a report from Freelancer’s Union and Upwork, over 56 million Americans did freelance work in 2018. Not getting paid or getting paid late is a huge issue that … Continue reading How Freelancers Can Never Worry About Getting Paid on Time Again
By replacing the technical grind, AI will free marketers to focus on the part of the job that requires the most humanity – engaging and serving customers. Nathan Binford on January 15, 2020 at 3:53 pm The emergence of AI-powered martech has given marketers a lot to grapple with the last couple of years. Some … Continue reading Soapbox: AI will help marketers focus on being human again
Yash Mehta — December 5, 2019 When was the last time you wrote a ‘status ’ on your Facebook wall? Ironically, the only time we get to see ourselves on the wall is through the platform’s memory’s feature, reminding us that true interactivity on Facebook is a thing of the past. The over 60 million … Continue reading Detoxifying Social Networking – Putting Gen Z at the Core Again
These are challenging times to evaluate whether or not we should work with brands that refuse to keep up with consumer attitudes about social change. David Bicknell on October 8, 2019 at 3:39 pm As designers, we dream about the brand challenges we’d love to work on with the criteria often cited as “fame, fortune … Continue reading Should we make socially irresponsible brands appealing again?
Dave Brock — August 26, 2019 Follow @davidabrock — August 26, 2019 There’s a lot of discussion about how important it is for sales people to “build their personal brands.” I’ve written about this topic several times before, even using the same title before. But it’s a topic, as much as I wish would go … Continue reading Building Your Personal Brand — Again