Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative. John Nardone on June 28, 2018 With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is beneath a regulatory cloud, … Continue reading It’s time for the brand promise to evolve. Again.
Deborah Sweeney — May 28, 2018 Follow @MyCorporation— May 28, 2018 If your business has never had a company blog, started one up and then took a lengthy hiatus, or posted content so frequently that it caused you to burn out, it’s time to take a moment to reexamine your place as a blogger. You … Continue reading Burned Out on Blogging? Here’s How to Get Back Into It Again
The key to a successful transformation proves to be a focus on core values. Robin Kurzer on April 3, 2018 Every day we hear of more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail apocalypse, anyone?), but in many instances, it’s a … Continue reading Everything old is new again: How some traditional brands have used martech to support growth
Hackers Use Google To Serve Amazon Scam Ads, Again by Laurie Sullivan @lauriesullivan, March 16, 2018 Google search results for “Amazon” pointed to a scam site for hours on Thursday, according to one report. Since then another series of ads took its place in some parts of the U.S. One of the new ads suggests … Continue reading Hackers Use Google To Serve Amazon Scam Ads, Again
Personal Branding Blog — February 25, 2018 — February 25, 2018 Recently Google announced an update of its Featured Snippets for both desktop and mobile search. This provides a personal brand’s website an opportunity to appear in top results with answers to the most pressing questions online. Answers are displayed in a descriptive box in … Continue reading Why You Should Think About Google Featured Snippets Again for Your Brand
Stephanie Wharton — February 13, 2018 — February 13, 2018 What do you do when a customer seems to fall out of love with your products or services? An account that was once flourishing with activity now sits inactive. Is it possible to re-engage that person and convert them back into a loyal customer? If … Continue reading 3 Creative Emails That Will Make Your Customers Fall in Love with You Again
Lacy Boggs — January 29, 2018 Follow @blogspiration42 — January 29, 2018 Simon / Pixabay Facebook recently announced that they were changing the algorithm again, explicitly giving more priority to posts from your friends and family. That’s good for all of us personally — who doesn’t want to see more cute baby / cat / … Continue reading Facebook-Pocalypse… Again
Happy New Year: What’s Old Is Big 2 Again! by Joe Mandese @mp_joemandese, January 8, 2018 RTBlog was originally conceived to discuss the passage of time, specifically how advertising, media and marketing is affected by technology, data and platforms enabling it to occur in “real-time.” So it’s fitting, coming into a new year, to mark … Continue reading Happy New Year: What’s Old Is Big 2 Again!
Laura Donovan — November 17, 2017 Follow @thewordpro — November 17, 2017 veerasantinithi / Pixabay Providing online sales for your products during the busiest shopping weekend of the year will be crucial to the success of your business during the 2017 Holiday Season. Adobe is predicting that consumers shopping from their desktop will account for … Continue reading Online Sales to Top In-Store Sales Again During Thanksgiving Weekend
People-based Marketing: Everything Old is New Again by Justin Schuster , October 30, 2017 On the surface, people-based marketing appears to be a relatively recent innovation. The term was coined by Facebook in 2014 to describe how CRM data could be matched to Facebook accounts for targeting. Now the term has grown to encompass both … Continue reading People-based Marketing: Everything Old is New Again