Crisis Looming Over AI-Generated Ads, Content by Laurie Sullivan , Staff Writer, January 19, 2026 Most people don’t know when they are looking at AI-generated content — although Google, Microsoft and many others are working to resolve that challenge when it comes to images. For years, people instinctively trusted that what they saw was real, … Continue reading Mounting AI Crisis For Advertisers Over Ads, Content
What Meta’s Acquisition Of Chinese-Founded AI Startup Means For Advertisers by Laurie Sullivan , Staff Writer, December 30, 2025 Meta Platforms’ AI power play led it to purchase a Singapore-based startup specializing in autonomous AI agents. The deal to acquire Manus, valued at more than $2 billion, will accelerate not only the company’s conversational platforms … Continue reading What Meta’s Acquisition Of Chinese-Founded AI Startup Means To Advertisers
Google’s AI Imperative: A New Era for Advertisers Entering 2026 by Laurie Sullivan , Staff Writer, December 8, 2025 Innovation from Google in 2025 positioned brands to tackle what comes next with greater transparency and capabilities. Some of those include global expansion of ads in AI Overviews, AI Max for Search, controls for Performance Max, … Continue reading Google’s AI Imperative: A New Era for Advertisers Entering 2026
How Microsoft AI Agents In PCs Affect Advertisers by Laurie Sullivan , Staff Writer, August 19, 2025 When Bill Gates founded Microsoft, he envisioned more than a software company. He envisioned a “software factory, unconstrained by any single product or category.” That idea guided the company for decades, but today it’s no longer enough, Satya … Continue reading How Microsoft AI Agents In PCs Affect Advertisers
Google OS Merger: Implications For Advertisers by Laurie Sullivan , Staff Writer, July 15, 2025 Google’s plan to combine ChromeOS and Android into one platform has begun. It may not seem like a monumental task or one that will make a great difference to advertisers, but it will. Sameer Samat, president of Google’s Android ecosystem, … Continue reading Google OS Merger: Implications For Advertisers
AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control? by Laurie Sullivan , Staff Writer @lauriesullivan, May 28, 2025 OpenAI’s latest ChatGPT model disobeyed human instructions to shut down during a test by researchers. I wonder… what if AI refused to alter ad campaigns based on data the models believed could produce better results? Advertisers … Continue reading OpenAI: Are Advertisers Ready To Give Up Control As Models Defy Shutdowns?
Decentralized Search Engine Gives Advertisers An Abundance Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, May 13, 2025 When Presearch could not guarantee user privacy with known advertising units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types, and geography. Presearch Takeover Ads (PTAs), which launched in … Continue reading Decentralized Search Engine Gives Advertisers An Abundance Of Data
Apple, Mozilla, Advertisers Back Google by Laurie Sullivan , Staff Writer @lauriesullivan, March 17, 2025 Google is receiving support from competitors, saying the U.S. Department of Justice’s proposed remedies would hurt competition rather than improve it. Earlier this month, Google urged the DOJ not to take a less aggressive approach other than breaking up the search … Continue reading Apple, Mozilla, Advertisers Back Google
Another survey found 66% of U.S. consumers want business to cut CEO pay in response to tariff-related inflation. Constantine von Hoffman on March 7, 2025 Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Of those, 57% are “extremely concerned” and 37% are … Continue reading 94% of advertisers concerned tariffs will lead to cut in ad spending: IAB
CTV offers better targeting and more performance metrics than linear TV, but those differences might be holding it back. Mike Pastore on March 4, 2025 Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ … Continue reading 7 barriers advertisers need to overcome to grow CTV
