Tag Archives: Addressable

Why Nailing Your Total Addressable Market is Key to Sales Success

by Christina Hall February 3, 2016 Follow @mychristinahallFebruary 3, 2016 It is my belief that nailing a company’s total addressable market trumps understanding its buyer personas. There has been so much talk about creating buyer personas that I think business professionals failed to consider what would happen if a buyer persona was created for the … Continue reading Why Nailing Your Total Addressable Market is Key to Sales Success

Addressable Market: Using Marketing Concepts To Understand (& Do) SEO

by Ruud Hein May 12th, 2015    Look at marketing ideas another way and you have a better understanding of what search tries to accomplish. Look at search another way and you have a better understanding of marketing. Market Size The size of a market is the number of people selling and buying. If you … Continue reading Addressable Market: Using Marketing Concepts To Understand (& Do) SEO