The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP. Chris Wood on June 21, 2022 Yahoo and DIRECTV announced a partnership for advertisers looking to bridge the linear and CTV divide, making 25 million TV households addressable for advertisers using the … Continue reading Yahoo and DIRECTV open up addressable TV and streaming inventory
Is It Time For An Addressable Upfront? by Karlene Lukovitz @KLmarketdaily, April 22, 2022 Buy-side executives have been predicting and/or calling for the demise of the TV upfronts system for years now, and the upheaval wrought by the pandemic and the shift from linear to streaming has already forced significant change, or least adjustment. In … Continue reading Is It Time For An Addressable Upfront?
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms. Ginny Marvin on August 4, 2020 Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking are causing upheaval across the digital ad … Continue reading Ad industry groups launch effort to push for addressable media standards
The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology. Robin Kurzer on February 21, 2019 Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company also unveiled … Continue reading Addressable TV gets a boost as Nielsen buys Sorensen Media
As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV. Justin Freid on July 18, 2017 Today, billions of dollars are spent on TV advertising, and at the … Continue reading What marketers need to know about addressable TV and OLV
by Christina Hall February 3, 2016 Follow @mychristinahallFebruary 3, 2016 It is my belief that nailing a company’s total addressable market trumps understanding its buyer personas. There has been so much talk about creating buyer personas that I think business professionals failed to consider what would happen if a buyer persona was created for the … Continue reading Why Nailing Your Total Addressable Market is Key to Sales Success
by Ruud Hein May 12th, 2015 Look at marketing ideas another way and you have a better understanding of what search tries to accomplish. Look at search another way and you have a better understanding of marketing. Market Size The size of a market is the number of people selling and buying. If you … Continue reading Addressable Market: Using Marketing Concepts To Understand (& Do) SEO