Tag Archives: Additional

Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover

Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover by Laurie Sullivan  @lauriesullivan, October 20, 2022 Google began to roll out My Ad Centre, a feature that allow users to control the type of advertisements they see across Search, YouTube, and Discover.  When signed into Google, users can access My Ad Center directly from … Continue reading Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover

Google Encourages Additional Content In Manufacturer Center

Google Encourages Additional Content In Manufacturer Center by Laurie Sullivan  @lauriesullivan, Yesterday Google has been working to return the exact location on a page within a website for each search query. So it’s not surprising that the company added a product detail section on pages in Google Shopping as part of some upgrades for Manufacturer … Continue reading Google Encourages Additional Content In Manufacturer Center

Why E-Commerce Visitors Are 180% More Likely to Buy After Watching an Explainer Video (With 3 Additional Tips!)

Jefri Yonata — March 23, 2017 — March 23, 2017 The growth of e-commerce in the past decade is astounding. eMarketer expects retail e-commerce sales will increase to $ 4.058 trillion in 2020. The rapid growth of the e-commerce world has led to an increase in the demand for product explainer videos. Product explainer videos … Continue reading Why E-Commerce Visitors Are 180% More Likely to Buy After Watching an Explainer Video (With 3 Additional Tips!)

How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data

by Jonathon Byrd February 12, 2016February 12, 2016 In late January, Google quietly released a new formula function for custom columns in AdWords. Using the custom formulas functionality, marketers can apply formulas to metrics available in the custom columns drop-down. For marketers importing call tracking data from Google Analytics and/or tracking calls directly from ads, … Continue reading How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data