July 10, 2025 The next generation of business leaders must be adaptable BY Melissa Puls When my marketing role evolved to include customer success and renewals, some naturally expressed confusion on why a CMO with established expertise and an already large remit would willingly take on more. This confusion was not among colleagues (I’m fortunate enough … Continue reading The next generation of business leaders must be adaptable
In the PPC Game, Adaptable Companies Win: Here’s Why Nate Nead / 15 Feb 2022 Pay per click (PPC) advertising seems like a guaranteed win. You only pay for the traffic you actually generate, so it’s practically impossible to waste money, right? On some level, this logic is sound. Other marketing and advertising strategies … Continue reading In the PPC Game, Adaptable Companies Win: Here’s Why
Susan Hallam — May 28, 2020 Rapidly changing economic conditions and the resulting ambiguity and uncertainty means you may need to discard all your previous business planning. Now is the time to revisit your marketing thinking. Here are 4 practical habits you can adopt to become an agile and adaptable marketer, deliver results more rapidly … Continue reading Agile Marketing: The 4 Habits of Adaptable Marketers
Rick Lepsinger — October 11, 2018 Follow @onpoint_llc — October 11, 2018 Monsterkoi / Pixabay Change is difficult, even for some of the most successful companies in the world. With massive technological developments disrupting long-established industries, the average company isn’t lasting as long as they did in the past. A 2017 study by Credit Suisse … Continue reading Why Are Some Companies and Leaders More Adaptable to Change?
by Rick Lepsinger May 30, 2016 Follow @onpoint_llcMay 30, 2016 Why do some companies consistently outperform their peers? When companies that face identical circumstances are compared, one variable stands out among the winners— leadership quality. The best leaders are able to effectively influence three determinants of organizational performance—adaptation, efficiency, and human resources. Adaptation involves changes … Continue reading Managing Change: Secrets of Adaptable Leaders
