Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust. Greg Kihlstrom on December 7, 2023 Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime … Continue reading The power of customer data across the journey: Acquisition
Spotify is laying off 1,500 employees, who will be notified later today This is Spotify’s third round of layoffs this year, and will account for 17% of the company’s staff. Steve Dent Updated Mon, Dec 4, 2023 VIEW press via Getty Images Spotify is cutting jobs for the third time this year. In a … Continue reading Spotify laying off 17 percent of employees across the company
By Shalene Gupta October 31, 2023 Gender inequality is a global issue, but it doesn’t look the same everywhere. While on average there are about four women for every 10 men in a leadership role, in Asia this drops to one woman to every 10 men. Agoda, a travel platform based in Singapore, released … Continue reading What the workplace gender gap looks like in 10 countries across Asia
The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences. Greg Kihlstrom on September 7, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Collaboration across people, processes, data and platforms: Successful customer journey operations
Marketing Meter: Brands Have Trouble Measuring ROI Across Channels by Ray Schultz , Columnist, May 23, 2023 Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday. But will they know if they are getting what they’re paying … Continue reading Marketing Meter: Brands Have Trouble Measuring ROI Across Channels
Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web by Laurie Sullivan @lauriesullivan, February 28, 2023 Retail has become one of the fastest-growing ad media in the United States, but has traditionally lagged in technology enhancements and innovation. Sam’s Club on Tuesday released a real-time display advertising service … Continue reading Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web
T-Mobile data breach compromised 37 million customers’ data Mariella Moon @mariella_moon T-Mobile has admitted that hackers were able to steal the information of around 37 million postpaid and prepaid customers in another major data breach. The carrier said in a regulatory filing that it discovered the issue on January 5th, but that it believes the … Continue reading T-Mobile outage affected thousands of users across the US
Jon Fingas @jonfingas Eero is relatively late to WiFi 6E, but it’s showing up in style — and making WiFi 6 more practical in the process. The Amazon brand has launched two new mesh routers led by the Eero Pro 6E (pictured below). The hardware takes advantage of the 6GHz band to offer up to … Continue reading Frontier rolls out 5Gbps fiber internet across the US
By Samar Marwan January 13, 2023 In the first year of the pandemic, Wall Street went on a hiring spree to staff up for the wave of companies that merged and IPOed. Now, with interest rates continuously climbing, the banks are backpedaling and scaling back their workforces. Here’s a roundup of some recently impacted companies: … Continue reading Wall Street layoffs continue across the board. Here’s the latest
By Wilfred Chan December 14, 2022 Gig companies across the globe employ a similar playbook: Use gobs of venture capital to undercut legacy firms, skirt labor law to keep costs low, then use their resulting market dominance to pass new, more favorable laws. That’s how companies such as Uber and Lyft helped pass Proposition … Continue reading Gig workers are racking up legal victories across the world, a new report shows
