Gabe Honesto — April 24, 2019 — April 24, 2019 As digital transformation persists, enterprises have been more frequently purchasing software as a service (SaaS) based applications that are consumed, but not installed. With the use of these applications come unique challenges, such as tracking consumption in relation to licenses, that you must be prepared … Continue reading How to Improve Application Management Across Distributed Environments
Tag Archives: across
Kargo Guarantees Programmatic Impressions Across Multiple Publishers
Kargo Guarantees Programmatic Impressions Across Multiple Publishers by Laurie Sullivan @lauriesullivan, August 28, 2018 Mobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed platform that allows advertisers to buy media programmatically and reserve “guaranteed impressions” prior to running campaigns. Advertisers want an alternative to buying media. Some of the more than 80 … Continue reading Kargo Guarantees Programmatic Impressions Across Multiple Publishers
Activating B2B influencers across earned, owned, shared & paid media
There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Michael Brito on July 16, 2018 Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this … Continue reading Activating B2B influencers across earned, owned, shared & paid media
Tom Kuntz’s Bacardi Summer Ad Dances Across Digital
Tom Kuntz’s Bacardi Summer Ad Dances Across Digital by Laurie Sullivan @lauriesullivan, May 14, 2018 Bacardi will release a dance-themed advertising campaign across search, social, out-of-home and video sites this summer, where images tell the story from the waist down. The brand deliberately chose not to show any faces because faces are usually what marketers … Continue reading Tom Kuntz’s Bacardi Summer Ad Dances Across Digital
The Future of Augmented Reality Across Sectors [Infographic]
Brian Wallace — April 30, 2018 Follow @nowsourcing — April 30, 2018 People use augmented reality (AR) everyday and many don’t even realize it. Where it’s an instagram filter, mobile games, and retail app that let you see how furniture or clothing will look before you buy, AR is becoming part of daily lives – … Continue reading The Future of Augmented Reality Across Sectors [Infographic]
How to Sell More Products Across Different Social Media Channels
William Harris — March 19, 2018 Follow @wmharris101 — March 19, 2018 geralt / Pixabay Despite what some may tell you, social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of … Continue reading How to Sell More Products Across Different Social Media Channels
Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name. Amy Gesenhues on February 12, 2018 This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were … Continue reading Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
How Facebook’s video ads’ watch time compares across formats
The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook. Tim Peterson on January 5, 2018 A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue … Continue reading How Facebook’s video ads’ watch time compares across formats
How to Cope with Email Rendering Challenges Across Diverse Email Clients
Kevin George — November 17, 2017 Follow @imkevin_monk — November 17, 2017 raphaelsilva / Pixabay When it comes to planning email marketing campaigns, marketers need to take into consideration various factors to ensure there is no rendering and deliverability issues. One key factor is the support from various email clients. With subscribers using diverse email … Continue reading How to Cope with Email Rendering Challenges Across Diverse Email Clients