By Tim Ringel January 19, 2024 Allow me to say this as clearly as possible: There’s no longer an above-the-line or below-the-line in marketing and advertising. The accountability lines between above-the-line marketing (actions that focus on awareness-building, sentiment, and recall), and below-the-line marketing (directed at activities like promotions, couponing, and direct response), are merging. … Continue reading Why above-the-line marketing isn’t above accountability
Google Ads Changes Trademark Policy, Puts More Accountability On Brands by Laurie Sullivan @lauriesullivan, June 8, 2023 Google Ads will begin rolling out changes to its Trademark Policy on July 24, and will only consider trademark complaints against specific advertisers and ads, rather than all advertisers in the trademark owner’s industry. In an email to … Continue reading Google Ads Changes Trademark Policy, Puts More Accountability On Brands
IT Teams Should Have More Accountability For Marketing ROI, Study Says by Laurie Sullivan @lauriesullivan, September 9, 2022 Marketing and information technology are increasingly becoming integrated. Experts say that as artificial intelligence is increasingly being used and ad targeting is relying more on automation, combining the two departments or drawing a strong link from one … Continue reading IT Teams Should Have More Accountability For Marketing ROI, Study Says
Laura Patterson May 20, 2021 Logic and math are two essential accountability skills. Both are integral to performance management for every part of your organization. If you have ever worked a Sudoku puzzle you understand the difference between logic and math. While most Sudoku puzzles use numbers in the boxes, the numbers are irrelevant. Solving … Continue reading Logic and Math: 2 Essential Skills for Accountability and How You Use Them
Laura Spawn — December 17, 2019 Follow @virtualvocation Remote work has solidified its place in the modern workforce, but one of the biggest lingering concerns is accountability. How do managers effectively supervise their remote workers? And how can you, as a remote professional, show your supervisors that you are accomplishing daily tasks without feeling micromanaged? … Continue reading 3 Strategies for Demonstrating Remote Work Accountability to Managers
Fred Wilson — September 24, 2019 Employees are one of the key driving forces behind the success of any organization or business. Organizations can maintain a steady workflow and achieve objectives when everyone carries out their responsibilities. Unfortunately, according to the American Management Association, 21% of companies believe that 30-50% of their employees shirk … Continue reading 3 Sure Ways to Promote Workplace Accountability
Lee Schwartz — August 13, 2019 Follow @LeeSSchwartz — August 13, 2019 Few bosses set out to be the look-over-the-shoulder type. Unfortunately, many of them find it difficult to give employees more freedom within widening parameters. Yet throughout my career, I’ve consistently found that giving workers autonomy and accountability improves company morale, corporate culture, and … Continue reading How to Strike the Best Balance Between Employee Autonomy and Accountability
Rick Lepsinger — March 2, 2019 Follow @onpoint_llc — March 2, 2019 Many people think of accountability only when something goes wrong or someone is trying to place blame. Actually, accountability has far broader implications. People who have a high level of accountability will take initiative to ensure the success of a project, provide early … Continue reading Conversations That Matter: How to Boost Accountability
Sean Caputo — February 12, 2019 — February 12, 2019 StartupStockPhotos / Pixabay Technology has helped our world achieve convenience and connectivity. However, these innovations have also cultivated a lack of another C-word: confidence. As helpful as the slew of tech tools have been, past breakdowns and future prospects leave customers feeling uneasy about what’s … Continue reading 3 Steps to Enabling Accountability in a Digital Ecosystem
Kevin Joyce — July 14, 2018 — July 14, 2018 RitaE / Pixabay What are CMOs held accountable for at the end of the year? Let’s say we invest 5 percent of revenues in a given year in marketing, what do the CEO and the board of directors expect in return? Incremental sales to … Continue reading CMO Accountability: What’s the Time Horizon?
