Kevin Joyce — July 14, 2018 — July 14, 2018 RitaE / Pixabay What are CMOs held accountable for at the end of the year? Let’s say we invest 5 percent of revenues in a given year in marketing, what do the CEO and the board of directors expect in return? Incremental sales to … Continue reading CMO Accountability: What’s the Time Horizon?
Brian Basilico — May 1, 2018 Follow @bbasilico — May 1, 2018 What separates the really successful people from the okay successful people? Now you may be, like me, a solopreneur who works from home. Or you could be a business owner or maybe you work for somebody else, but this is geared more … Continue reading Accountability… Your Success Hangs In The Balance!
Gary Harpst — April 30, 2018 — April 30, 2018 rawpixel / Pixabay Building organization-wide accountability is a key element to making your business successful and sustainable over a long period of time. Not surprisingly, all high-performing organizations are moving toward more empowerment, enlightenment — and building their own culture of accountability. So what is … Continue reading Instilling a Culture of Accountability in Your Organization
In the fast-growing martech space, how do you become a marketing technology mastermind? Contributor Andy Betts takes a look at the skills you need to win in this ever-evolving landscape. Andy Betts on September 6, 2017 The evolution of Scott Brinker’s iconic Marketing Technology Landscape graphic since 2015 tells the tale of an industry … Continue reading Becoming a martech mastermind: Agility, proficiency and accountability
Brooke B. Sellas — August 30, 2017 Follow @madSMscientist — August 30, 2017 Brand accountability is a growing trend with how consumers are using social media today. This means your worst brand behavior is paraded online for potential customers to consume. How is this impacting your brand reputation and purchasing decisions from would-customers? We’re dissecting … Continue reading How Millennials (And Others) Use Social Media For Brand Accountability
Adam Henshall — February 24, 2017 — February 24, 2017 It’s not always easy to know whether your team is doing everything you ask them to. How do you know everything is on track? Are you sure your team is taking care of every responsibility? Here’s the worrying thing: According to the American Management Association, … Continue reading 4 Proven Ways to Improve Employee Accountability in the Workplace
by Brian Basilico May 26, 2016 Follow @bbasilicoMay 26, 2016 I need to be honest with you (not that I was lying before). I was not motivated to write this blog. I am not in the mood, and I am not inspired. What could I write about that would inspire you when I was not … Continue reading How To Curate Creativity With Your Calendar And Accountability
by Rick Lepsinger May 24, 2016 Follow @onpoint_llcMay 24, 2016 “By making your employees more accountable, you make your organization more productive.” Those words from famed General Electric CEO Jack Welch still ring true today. Holding people accountable for results is the foundation of an organization’s performance; it’s management 101. Yet it appears there is … Continue reading 5 Ways to Boost Accountability In Your Organization
by Warren Tanner March 25, 2016 Follow @warrentannerMarch 25, 2016 Accountability in the workplace is something every manager wants to have. Accountability has a clear link to higher work performance, but experts indicate that it also results in improved competency and commitment to work, increased employee morale, and work satisfaction (Source: The U.S. Office of … Continue reading Create a Culture of Accountability in the Workplace
by Jim Haudan January 31, 2016 Follow @jhaudanJanuary 31, 2016 Many organizations attempt to create a climate of accountability with robust performance management systems. The hope is that by building clarity and accountability into the rollout of enterprise strategies and team goals, the likelihood of achieving them will increase. Despite conscious efforts to launch new … Continue reading Peer Accountability – A Powerful Performance Driver