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Why Your Brand Shouldn’t Post About Awareness Days On Social Media

Branding Lessons

Amanda Fountain — December 11, 2019 World Kindness Day. National Chocolate Chip Cookie Day. Cybersecurity Awareness Day. Memorial Day. Awareness days run the gamut from the absurd and fun to the somber and weighty. Often, I work with brands who want to incorporate awareness days into their social media content calendars believing it will connect … Continue reading Why Your Brand Shouldn’t Post About Awareness Days On Social Media →

The 9 Hardest Things About Being an Entrepreneur That You Never Expected

Entrepreneurship Lessons

Mario Peshev — December 10, 2019 Follow @no_fear_inc Entrepreneurship is a massive undertaking which is often taken lightly by graduates and soon-to-be entrepreneurs. This has been the key topic of my own book, 126 Steps to Becoming a Successful Entrepreneur: The Entrepreneurship Fad and the Dark Side of Going Solo, and I’m thrilled to have … Continue reading The 9 Hardest Things About Being an Entrepreneur That You Never Expected →

Nearly all consumers are concerned about personal data privacy, survey finds

Privacy

But 70% haven’t heard of CCPA or GDPR and 62% don’t read privacy policies. Greg Sterling on December 4, 2019 A new survey of 1,000 U.S. adults discovered both concern and ignorance regarding online privacy and personal data protection. Conducted by Tealium, the survey found 97% of respondents are somewhat or very concerned about protecting … Continue reading Nearly all consumers are concerned about personal data privacy, survey finds →

These 7 Signs Will Help You Identify Customers About To Churn

Customer Retention

Calista Rollogas — November 29, 2019 Follow @calistarollogas Identifying customers who are “at-risk” to churn is challenging. The signs can be hard to identify and sometimes subtle. If you have a leaner customer success team, you recognize that you can’t spend equal time on every account. A customer who is considering not renewing with you … Continue reading These 7 Signs Will Help You Identify Customers About To Churn →

Visa Merchant Purchase Inquiry: Everything You Need to Know About the Dispute Tool

Credit Cards

David DeCorte — November 26, 2019 When I outlined the most commonly-asked questions about the Visa Claims Resolution initiative last September, I briefly touched on a tool called Visa Merchant Purchase Inquiry, or VMPI. This plugin enables banks and eCommerce merchants to quickly and easily resolve transaction disputes before they become chargebacks. As a merchant, … Continue reading Visa Merchant Purchase Inquiry: Everything You Need to Know About the Dispute Tool →

What to Do About BERT & Google’s Recent Local Algorithm Update

Google Tools

Gordon Donnelly — November 19, 2019 Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, … Continue reading What to Do About BERT & Google’s Recent Local Algorithm Update →

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