Tag Archives: about

A Note About Confidence

Evelyn Timson September 30, 2020 I was asked recently, along with some other professional women, to speak on the topic of confidence at a Kerning the Gap event, which is a topic of great interest to me as an owner and managing director of a Bristol-based strategic video agency. In recent times I have to … Continue reading A Note About Confidence →

Exposing 4 Myths About Passive Income

Passive Income

Karen Repoli September 29, 2020 Creating multiple streams of passive income is a wise business decision but don’t be fooled by some of the myths around this topic. Do your research objectively and learn how to read between the lines of promises people make. This sage advice is often correct: If it sounds too good … Continue reading Exposing 4 Myths About Passive Income →

What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping

Branding Lessons

What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping by Maria Bailey , Columnist, September 25, 2020 Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, moms will be approaching how they … Continue reading What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping →

Everything You Need to Know about AMP in 2020

Google AMP

Aleh Barysevich September 24, 2020 Accelerated Mobile Pages (AMP) is a controversial technology. On the one hand, according to its own website, it’s a way to create user-first websites and ads. On the other, concerns about privacy and Google’s monopolistic tendencies abound. With AMP no longer a requirement for the “Top Stories” SERP feature, there … Continue reading Everything You Need to Know about AMP in 2020 →

7 Common Questions About SEO and Content

SEO And Content Strategy

Lacy Boggs September 23, 2020 Content marketing and search engine optimization (SEO) go hand in hand like chocolate and peanut butter. And I often get questions from clients and potential clients about how SEO fits into their overall content strategy. This used to throw me for a bit of a loop — because I am … Continue reading 7 Common Questions About SEO and Content →

Thinking About Diversity and Inclusion

Employee Diversity

Dave Brock September 21, 2020 Recently, the NY Times had a fascinating article: “Faces Of Power, 80% Are White As The Country Gets More Diverse.” There were a couple of interesting data points, of the 25 highest value publicly traded companies in the US, only 6 were people of color, none were women. In the … Continue reading Thinking About Diversity and Inclusion →

What You Need to Know About Factoring Your Accounts Receivable

Account Systems

Steven Imke September 18, 2020 Having an accounts receivable pipeline is part of running any business that invoices customers. Managing a business’s cash flow is time-consuming and creates stress on the company’s finances. As a business owner, you rely on invoice payments to pay your bills, purchase inventory, and fund other operational costs. When your … Continue reading What You Need to Know About Factoring Your Accounts Receivable →

Tech Phobia: Marketers Are Anxious About AI And Machine Learning

Machine Learning

Tech Phobia: Marketers Are Anxious About AI And Machine Learning by Ray Schultz , Columnist, September 11, 2020 Email marketers are becoming increasingly dependent on artificial intelligence (AI) and machine learning (ML). But are they really comfortable with it? The answer is no, assuming that email pros are like other team members in the marketing … Continue reading Tech Phobia: Marketers Are Anxious About AI And Machine Learning →

Most People are Wrong about How to Build Your Own Business, Here’s Why

Business Development

Samuel White September 9, 2020 StockSnap / Pixabay As someone who has dedicated myself to earning money in a variety of different ways, I read a lot. Inevitably, when you read about business, you hear a lot of different pieces of business advice. Most guides on building a business involve the same sort of … Continue reading Most People are Wrong about How to Build Your Own Business, Here’s Why →

Should marketers worry about a single source of truth?

Marketing Trends

Can solutions like data lakes or CDPs provide better value than incomplete data sources like email engines? Kim Davis on September 8, 2020 There’s no shortage of data. Sure, maybe there are still some traditional businesses out there with no connection to the digital world, and no data collection strategy. But for most brands, customer … Continue reading Should marketers worry about a single source of truth? →