Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention economy. Ronald Dod on August 13, 2019 In the time it took you to read the title of this article, parse what it might be about and decide that you wanted to … Continue reading How to advertise to an audience with an 8-second attention span
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How to Beat the 8-Second Attention Span
Mike Ryan — March 24, 2017 — March 24, 2017 It’s a noisy world out there, and today’s technology means that consumers are being exposed to an ever-growing volume of content every day. So, is it really any wonder that the average attention span has shrunk from about twelve seconds, to just eight since the … Continue reading How to Beat the 8-Second Attention Span
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