B2B digital advertising will soar 20.8% YoY, leading high-growth categories, IAB forecasts. Chris Wood on November 18, 2022 Media ad spend in 2023 will grow 5.9% overall, year-over-year, according to IAB’s ad budget outlook. IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). CTV is expected … Continue reading Ad spend projected to grow 5.9% in 2023 →