Take-Two plans to lay off 5 percent of its employees by the end of 2024 Last month CEO Strauss Zelnick said, “The hardest thing to do is to lay off colleagues and we have no current plans.” Jessica Conditt Updated Wed, Apr 17, 2024 Take-Two Interactive Take-Two Interactive plans to lay off 5 percent … Continue reading Take-Two plans to lay off 5 percent of its employees by the end of 2024
April 08, 2024 Final call for Best Workplaces for Innovators 2024 applications Fast Company is extending the Best Workplaces for Innovators 2024 application deadline to April 12. BY Fast Company Staff Fast Company is extending its application deadline for Best Workplaces for Innovators 2024 to Friday, April 12, at 11:59 p.m. Pacific Time. This marks … Continue reading Final call for Best Workplaces for Innovators 2024 applications
AI and CRM enhancements and insightful analytics will transform your efficiency and strategic decision making. Tyler Samani-Sprunk on April 4, 2024 The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. But that’s just the beginning. The … Continue reading HubSpot’s March 2024 release includes AI management, enhanced CRM features and more
Dissatisfaction rose as time, talent and budget became harder to find and expectations to show ROI increased. Constantine von Hoffman on March 26, 2024 Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Job dissatisfaction jumped by 9% for managers and staff … Continue reading Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey
March brings new Conversational Flow updates for better targeting, plus new metadata accessible via the REST API. Cody Haener on March 21, 2024 Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let’s dig in. Advanced Conversational Flow logic You are now able to add … Continue reading Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow
Every year, B2B marketers gather in Scottsdale, Ariz., to mingle and talk shop. This year, they talked a lot about AI. Scott Gillum on March 7, 2024 The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with … Continue reading Here’s what happened at B2BMX 2024
Semantic search and content generation for promos come courtesy of Einstein. Joe Anzalone on March 7, 2024 Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. … Continue reading Salesforce’s Spring 2024 release includes Einstein-powered AI features
With the AI train coming down the track fast, consultancies and analysts in the martech space need to consider and adjust the services they are offering. Anita Brearton on February 29, 2024 In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with … Continue reading MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?
The AI train is coming down the track and 2024 is the year winning brands and vendors will climb aboard. Anita Brearton on February 27, 2024 AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze and act upon the customer data we’ve collected … Continue reading MarTech in 2024: Who will be the enterprise and vendor winners and losers?
Dive into the changing dynamics of CDP ownership, usage and collaboration between marketing and other internal teams. Craig Schinn on February 22, 2024 “Who should the primary user of my CDP be?” “What should the team look like supporting my CDP effort?”“Who should own this initiative?” Brands adopting a CDP often ask me a version … Continue reading Building a center of excellence for CDPs in 2024
